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Chicken-nuggets mysteries

Agency: 
Published/Aired: 
January 2007
Description: 

Print advertisment created by DDB, Hungary for McDonald's, within the category: Food.

Advertising Agency: DDB, Budapest, Hungary
Creative Director: Milos Ilic
Art director: Rodrigo Fernandes
Copywriter: Laszlo Hevesi
Illustrator: 6B Estudio, Sao Paulo

Comments (4)

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Highest Rated

Guest's picture
Guest

It actually promotes veganism quite well...

ellehcimeo's picture
ellehcimeo
Activity Score 3516

There is a big disconnect between the first page and the following page. the art direction is completely different. why wasn't there some carry over? it's pretty disappointing.
also, the copy on the second page is terrible english. i suspect it's a translation, however, it's very poor.
and let's not show a big ugly raw featherless chicken.

hakule's picture
hakule
Activity Score 12

terrible, no sense anymore.

EGGO's picture
EGGO
Activity Score 354

There's just too huge of a difference of the two for me to feel that there's any connection between the two whatsoever. Totally different art direction for the two parts. I feel this is totally unsuccessful.

You have to hate advertising in order to truly love it.

Guest's picture
Guest

It actually promotes veganism quite well...

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