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Cheeseburger with Bacon

Agency: 
Published/Aired: 
September 2011
Description: 

Cheeseburger with Bacon.
McDonald's
I'm lovin' it

Advertising Agency: DDB, Helsinki, Finland
Art Director: Jukka Mannio
Copywriter: Vesa Tujunen
Illustrator: Fake Graphics
Photographer: Fake Graphics
Account Director: Jarno Lindblom
Account Manager: Pia Eiro
Graphic Designer: Antti Salminen
Planner: Teppo Juuvinmaa

Comments (33)

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Highest Rated

Hadrons's picture
Hadrons
Activity Score 6017

NO.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

hoozn's picture
hoozn
Activity Score 353

Maybe its because im a fan of vinyl figurines and iconic comic heroes, but this one took me some time to understand what they ment because i couldnt get the picture of a superhero's mask out of my head...

Its "nice", but still not quite working for me.

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

Taylormade's picture
Taylormade
Activity Score 408

Formulaic.

mr.x's picture
mr.x
Activity Score 998

Simple and good! Good job!

karmacoin's picture
karmacoin
Activity Score 688

below or almost average

mitali prasad's picture
mitali prasad
Activity Score 458

ok,.,...nice..but why those two holes on the cheese?

donau's picture
donau
Activity Score 104

pigs nose

donau

picopalqlea's picture
picopalqlea
Activity Score 999

oooooooooh, thanks now i get it. not working.

kptkptn's picture
kptkptn
Activity Score 33

if you did not give me the cue, i will never understand the message. Thank you...

helluu

velle's picture
velle
Activity Score 1550

damnit, i needed a hint. there shoud've been a hint...

Taylormade's picture
Taylormade
Activity Score 408

If you didn't know what the holes are, what did you think was "nice" about this ad?

donau's picture
donau
Activity Score 104

Hm. Maybe he just love that picture. Colors, whatever. Maybe for him its an McHelloween Ad.

donau

Troll's picture
Troll
Activity Score 672

I'm surprised he managed to type that sentence after a comment like that.

Milan Solanki's picture
Milan Solanki
Activity Score 994

to create smiley face..

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I just think it's too cryptic. Where's the bacon? And pig nose = burger? Meh. But I'm biased, I hate McDonalds.

adschmad's picture
adschmad
Activity Score 72

Eh… Pignose=Bacon. Not burger.

NicoCiego's picture
NicoCiego
Activity Score 1033

cheeseburger with bacon. read.

NADD's picture
NADD
Activity Score 82

no ..not that much

NADD

jujocd's picture
jujocd
Activity Score 759

....... i don´t like mc donald´s hamburguers

Billoughsby's picture
Billoughsby
Activity Score 5144

As much as I generally like international McD's campaigns (they shake things up a little more than their U.S. counterpart) I think hoozn's initial instinct is right on this. The superhero mask impression is overwhelming.

Maybe we are too used to bacon cheese burgers in America to read the wit into this twist.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Besides that it's not appetizing at all. I know it's just the plastic cheese they serve there but nevertheless..

Roger Keynes's picture
Roger Keynes
Activity Score 5498

An idea that was right there for the taking.

The Jobless Writer
Will Think for Salary

morse's picture
morse
Activity Score 17364

Lovely ad. Well done.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

The 13th's picture
The 13th
Activity Score 4

is that a ghost??

baliquez's picture
baliquez
Activity Score 99

Very nice implementation of the idea, nice layout, mouthwatering colors and perfect text placement.
I do not like McD, but this fact cant bias my judgment - this ad is simple and good. Congrats.

adschmad's picture
adschmad
Activity Score 72

Love it!

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Almost perfect.

jeph's picture
jeph
Activity Score 156

That is revolting.

copyninja's picture
copyninja
Activity Score 40

I like the idea, but it doesn't make me want a cheeseburger with bacon.

Sarah80's picture
Sarah80
Activity Score 207

next.

dollypoppin's picture
dollypoppin
Activity Score 1423

Got it right away but nooooo, I don't like this. Not working for me.

---------
"Nihil sub sole novum"

lixsmk1's picture
lixsmk1
Activity Score 79

simple ad with a clear msg, recallability ad as there are no offers.

Drogag's picture
Drogag
Activity Score 112

like

Hadrons's picture
Hadrons
Activity Score 6017

NO.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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