McDonald's: Cheeseburger with Bacon

Cheeseburger with Bacon.
McDonald's
I'm lovin' it

Advertising Agency: DDB, Helsinki, Finland
Art Director: Jukka Mannio
Copywriter: Vesa Tujunen
Illustrator: Fake Graphics
Photographer: Fake Graphics
Account Director: Jarno Lindblom
Account Manager: Pia Eiro
Graphic Designer: Antti Salminen
Planner: Teppo Juuvinmaa

Published: 
September 2011

33 comments

hoozn's picture
hoozn
353 pencils

Maybe its because im a fan of vinyl figurines and iconic comic heroes, but this one took me some time to understand what they ment because i couldnt get the picture of a superhero's mask out of my head...

Its "nice", but still not quite working for me.

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

Taylormade's picture
Taylormade
408 pencils

Formulaic.

mr.x's picture
mr.x
996 pencils

Simple and good! Good job!

karmacoin's picture
karmacoin
688 pencils

below or almost average

mitali prasad's picture
mitali prasad
458 pencils

ok,.,...nice..but why those two holes on the cheese?

donau's picture
donau
104 pencils

pigs nose

donau

picopalqlea's picture
picopalqlea
999 pencils

oooooooooh, thanks now i get it. not working.

kptkptn's picture
kptkptn
33 pencils

if you did not give me the cue, i will never understand the message. Thank you...

helluu

velle's picture
velle
1550 pencils

damnit, i needed a hint. there shoud've been a hint...

Taylormade's picture
Taylormade
408 pencils

If you didn't know what the holes are, what did you think was "nice" about this ad?

donau's picture
donau
104 pencils

Hm. Maybe he just love that picture. Colors, whatever. Maybe for him its an McHelloween Ad.

donau

Troll's picture
Troll
656 pencils

I'm surprised he managed to type that sentence after a comment like that.

Milan Solanki's picture
Milan Solanki
990 pencils

to create smiley face..

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I just think it's too cryptic. Where's the bacon? And pig nose = burger? Meh. But I'm biased, I hate McDonalds.

adschmad's picture
adschmad
72 pencils

Eh… Pignose=Bacon. Not burger.

NicoCiego's picture
NicoCiego
1033 pencils

cheeseburger with bacon. read.

NADD's picture
NADD
82 pencils

no ..not that much

NADD

jujocd's picture
jujocd
759 pencils

....... i don´t like mc donald´s hamburguers

Billoughsby's picture
Billoughsby
5124 pencils

As much as I generally like international McD's campaigns (they shake things up a little more than their U.S. counterpart) I think hoozn's initial instinct is right on this. The superhero mask impression is overwhelming.

Maybe we are too used to bacon cheese burgers in America to read the wit into this twist.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

LeeHarvey's picture
LeeHarvey
3045 pencils

Besides that it's not appetizing at all. I know it's just the plastic cheese they serve there but nevertheless..

Roger Keynes's picture
Roger Keynes
5498 pencils

An idea that was right there for the taking.

The Jobless Writer
Will Think for Salary

morse's picture
morse
17008 pencils

Lovely ad. Well done.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

The 13th's picture
The 13th
4 pencils

is that a ghost??

baliquez's picture
baliquez
99 pencils

Very nice implementation of the idea, nice layout, mouthwatering colors and perfect text placement.
I do not like McD, but this fact cant bias my judgment - this ad is simple and good. Congrats.

adschmad's picture
adschmad
72 pencils

Love it!

Nike Diesel's picture
Nike Diesel
13431 pencils

Almost perfect.

jeph's picture
jeph
156 pencils

That is revolting.

copyninja's picture
copyninja
40 pencils

I like the idea, but it doesn't make me want a cheeseburger with bacon.

Sarah80's picture
Sarah80
207 pencils

next.

dollypoppin's picture
dollypoppin
1423 pencils

Got it right away but nooooo, I don't like this. Not working for me.

---------
"Nihil sub sole novum"

lixsmk1's picture
lixsmk1
79 pencils

simple ad with a clear msg, recallability ad as there are no offers.

Drogag's picture
Drogag
112 pencils

like

Hadrons's picture
Hadrons
5985 pencils

NO.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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