McDonald's: Casanova

Advertising Agency: DDB, Stockholm, Sweden
Copywriter: Magnus Jakobsson
Art Director: Fredrik Simonsson
CA: Johan Holmström
Original: Patrik Oskarsson
Retouch: Johanna Karsten
Illustration: Matilda Ruta

19 comments

Guest's picture
Guest

"Anyone who will sleep with me gets a free DVD player" LOL

Guest's picture
Guest

Funny and certainly unusual. When it´s time to go home since . . . Great line.

Chris's picture
Chris
1987 pencils

is this him on a night out getting increasingly drunk?

Guest's picture
Guest

Chris:

eeer. yes.

Guest's picture
Guest

Check out the big brain on Chris!

Guest's picture
Guest

Being different doesn't mean it's good.

I don't think putting your brand next to drunk bullshitters looking for one-night stands is such a great strategy.

Maybe if they inverted the idea, and showed a women hearing these bullshit lines as opposed to a guy saying them. There's a nice sentiment in that; a big mac is a nice comfort after a tough night fending off sleazy dorks.

Just a thought.

Guest's picture
Guest

Yeah but if you are a woman reading it, you´re hearing a "drunk bullshitter" talking, am I right?

I think this is really nice. Incredibly good to dare to be a munchies while drunk-alternative, and not always doing the old straight ass McDonald´s image-ads featuring nice families eating.

overall a good ad.

Guest's picture
Guest

No, because the the guy having the big mac is the same guy trying to pick up girls. The ad therefore is saying when you've struck out with the ladies, have a big mac on your way home. This is not the smartest thing for the McDonald's brand unless their CEO wants to get buddy buddy with drunk losers.

Guest's picture
Guest

I think they didn't think carefully enough about the type.

As he gets more drunk, the type should get more mangled.

Guest's picture
Guest

Fun and charming. Well done by the CEO, having distance, acting with a glimpse in the eye for once. Beyond the trash you always see made for McDonald´s.

Guest's picture
Guest

He seems to be talking shit all through the ad. Is that cause he's eating it??

Guest's picture
Guest

LOL. This is hilarious. Nice to see McDonalds getting real. it's actually a great strategy, since -as a matter of fact- we always DO go to McDonalds after an all nighter at the club half drunk. Brilliant. One of those ads I wish I did. Absolutely love it.

Guest's picture
Guest

I'm a woman, and I don't see drunk bullshitter! I see "idiot humiliating himself" which is ALWAYS funny! haha.. Hm.. reminds me of someone.

Guest's picture
Guest

'I don't see a drunk bullshitter!'

Look at the guy you're dating now - he is a drunk bullshitter. Idiot humiliating himself is the guy who agrees to marry you.

Tonits's picture
Tonits
349 pencils

jajajajaja...

TRICKY's picture
TRICKY
3950 pencils

your father is a thief he stole the stars and put them in your eyes "SLAMMMM" a big mac puleeez

The man who stops advertising to save money is like the man who stops the clock to save time

blackstar7's picture
blackstar7
75 pencils

wouldnt bother reading it

corndogfuneral's picture
corndogfuneral
1053 pencils

SFX: Price Is Right Loser Music.

theanc's picture
theanc
2778 pencils

It's time to go home and eat something healthy.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

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