McDonald's: Broad menu, Guy

Enjoy our broadest menu ever.

Advertising Agency: DDB, Sweden
Creative Director: Andreas Dahlqvist
Senior Art Director: Patrick Emt
Senior Copywriter: Stefan Gustafsson

May 2007


Bundy Agency's picture
Bundy Agency
597 pencils


maybe biggest or even our widest range.
i think everyone would still get it without having to stick a cool new buzz word for menus in there

Disco Munky's picture
Disco Munky
3890 pencils

"Go Cross Eyed at the Arches of Sin"

"Our Fries will F U Up"

"I'm Lovin' Childhood obesity"

small print- Macdonalds corporation will not be held liable if, upon willfully eating their food, you suffer from nausea, fatigue, short sight, bind spots, botchulism, Anal cramps, Mud Butt, Fish Hoof or Hobo-lism.

Doin' it for the points

purplesimon's picture
473 pencils

It could be a menu with two things on it spread from one side of the restaurant to the other. It doesn't get across the idea that there are more foods on a McD menu now than ever before.

And I still wouldn't eat any of it. :-)

musback's picture
355 pencils

You have an awesome website my friend! thanks!
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
New Blog @

Boony wants a beer's picture
Boony wants a beer
380 pencils

Joelapompe why don't you try writing some ads yourself and posting them for everyone to rip into instead of 'exposing' so called rip-offs.

sloppy4's picture
1494 pencils

should be a shot of someone's ever-widening butt.

bright rhino's picture
bright rhino
118 pencils

Yeah, I've seen this execution many times. I remember the samsung ad. It was also done for Sony.

AdvertisingIsNotArt's picture
58 pencils

Another example of the many side effects associated with eating too much McCrap!

joelapompe's picture
3816 pencils

Dear Boony wants a beer, I write ads all day. Maybe they aren't always "over the top" but I try very hard to make things that haven't been done before. Because for me that's the point of our job.

purplesimon's picture
473 pencils

Hey, who you looking at?

Enas's picture
741 pencils

those are blind already...he dose't know he is existing in mcdo too

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

LucasPS's picture
523 pencils

extrange word, extrange ad

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