McDonald's: Breakfast, Guy

Now serving breakfast.

Advertising Agency: DDB, Helsinki, Finland
Creative Director: Vesa Tujunen
Senior Art Director: Jukka Mannio
Graphic Designer: Antti Salminen
Account Director: Jarno Lindblom
Photographer: Anton Sucksdorff
Producer: Kirsi Parni

7 comments

tirthomitro's picture
tirthomitro
2764 pencils

cool

they showed me a picture & i laughed
dignity has never been photographed

GrumpyArtDirector's picture
GrumpyArtDirector
862 pencils

It's too hard to get. If you're a creative who knows there is a joke and spend enough time looking for it (I only got it after I saw the second execution), it works. But I have my doubts about the average consumer... So, clever, but maybe too clever for it's own sake.

NY Belfry's picture
NY Belfry
1045 pencils

What I was going to say you just said. Maybe if it was made clearer, like two hands. To me, it almost looks like he's yawning and that's how he's covering his mouth.

stewie's picture
stewie
97 pencils

like

kleenex's picture
kleenex
32054 pencils

not awful.

nudge.'s picture
nudge.
38 pencils

fun

Phantom's picture
Phantom
116 pencils

Nice!

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