McDonald's: BigMac is BigMac
Advertising Agency: DDB Bucharest, Romania
Creative Director: Theodor Sandu
Senior Copywriter: Corina Bacanu
Copywriter: Romulus Petcan
Published: October 2010
Advertising Agency: DDB Bucharest, Romania
Creative Director: Theodor Sandu
Senior Copywriter: Corina Bacanu
Copywriter: Romulus Petcan
Published: October 2010
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16 Comments
Like the idea, but not sure about the copy and visual
Babel fish translator leaves untranslated the words it doesnt understand, i dont think its coming across well, Although the intention is good.
Good idea but the art direction seems to be below standard.
shahid
Ok idea, but are you hiring an AD soon ?
Pretty nice idea, and simple, but the creative/visual could have been a lot better. I get the idea of a screenshot, but it doesn't look clean at all.
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http://keithstoeckeler.com
http://allthatinspires.me
"Zahoo!" ... Seriously?
the visual is not good enough....
how is translating to different language= love?
yeah, and go to france and it's called le royale! so then it wouldn't be 'loved everywhere.'
and in france a 'big mac' is called 'le royale.' not so much 'loved everywhere' with this concept...
j.wo > In France a big mac is a big mac. "Le royal" (without "e" because "Le" means it's a "male") doesn't exist.
I don't like it, the colors are off and the ad is unappealing. Plus, this ad makes me want to look away before I get what its trying to tell me. And yea, Tomd was correct on their statement, Its not a Big Mac in France.
its a big mac in france!!!
http://www.mcdonalds.fr/#/all-products/product-bigmac/
There must be a better way to get the message across. What's done is done.
it's ok. i don't like the visual.
I AM A BEAN
www.iamabean.com
what are you talking about ? and wad up with da fish dud ???????