McDonald's: BigMac is BigMac

Advertising Agency: DDB Bucharest, Romania
Creative Director: Theodor Sandu
Senior Copywriter: Corina Bacanu
Copywriter: Romulus Petcan
Published: October 2010

16 comments

Jhyn_Levice's picture
Jhyn_Levice
516 pencils

Like the idea, but not sure about the copy and visual

CUTIEPIE's picture
CUTIEPIE
347 pencils

Babel fish translator leaves untranslated the words it doesnt understand, i dont think its coming across well, Although the intention is good.

shahidali's picture
shahidali
4069 pencils

Good idea but the art direction seems to be below standard.

shahid

reasonwhy's picture
reasonwhy
143 pencils

Ok idea, but are you hiring an AD soon ?

keithstoeckeler's picture
keithstoeckeler
425 pencils

Pretty nice idea, and simple, but the creative/visual could have been a lot better. I get the idea of a screenshot, but it doesn't look clean at all.

Guest's picture
Guest

"Zahoo!" ... Seriously?

miragino22's picture
miragino22
14 pencils

the visual is not good enough....

Girlfireice's picture
Girlfireice
254 pencils

how is translating to different language= love?

Guest's picture
Guest

yeah, and go to france and it's called le royale! so then it wouldn't be 'loved everywhere.'

j.wo's picture
j.wo
5 pencils

and in france a 'big mac' is called 'le royale.' not so much 'loved everywhere' with this concept...

reasonwhy's picture
reasonwhy
143 pencils

j.wo > In France a big mac is a big mac. "Le royal" (without "e" because "Le" means it's a "male") doesn't exist.

Guest's picture
Guest

I don't like it, the colors are off and the ad is unappealing. Plus, this ad makes me want to look away before I get what its trying to tell me. And yea, Tomd was correct on their statement, Its not a Big Mac in France.

dsklan's picture
dsklan
1925 pencils
jnaimo's picture
jnaimo
100 pencils

There must be a better way to get the message across. What's done is done.

I AM A BEAN's picture
I AM A BEAN
19 pencils

it's ok. i don't like the visual.

I AM A BEAN
www.iamabean.com

Guest's picture
Guest

what are you talking about ? and wad up with da fish dud ???????

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