McDonald's Big mac: The world's most famous hamburger

Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Copywriter: Magnus Jakobsson
Art Director: Fredrik Simonsson
Account Manager: Daniel Sundin
Account Supervisor: Johan Östlund
Graphic Designer: Leif Blondell

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29 comments

SAM75's picture
SAM75
218 pencils

Sorry, can anybody explain this for a new kid?

sams's picture
sams
28 pencils

old idea

rpanoop's picture
rpanoop
138 pencils

what the....?

bobby666's picture
bobby666
1460 pencils

sorry. unabale to decode the communication. please explain.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

They replaced Big Mac with Most famous hamburger and Mcdonalds with Most famous hamburger restaurant.

It's not working lol, what a waste of money.

morse's picture
morse
15495 pencils

Bragging for no good reason. So what if it's famous? It doesn't make it good. Al Kaida is famous too, yet...

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

SAM75's picture
SAM75
218 pencils

Good point. But I still have problem with the idea. What's the meaning of that small white circle in a red background?

satrianee's picture
satrianee
3748 pencils

What a self-confidence... I believe it works. Everybody knows what this ad is talking about.

But again... what an unfortunate choice of colors... It looks like cover of a Lenin's book : )

The Lion's picture
The Lion
122 pencils

It's the colors that make it work. But you're right. It does look like a communist propaganda poster.

vidya.shankaran's picture
vidya.shankaran
724 pencils

:) good one there... Like the cover of Lenin's book :)

dlue's picture
dlue
342 pencils

genius... i see the burger thats not there and the logo thats not there... and all this beautiful psychological work for a simple price message... nice though similar has been done before, this is a nice offering and works

cheers,
dlue

Emanresu's picture
Emanresu
2150 pencils

This ad brings a student brief in the Exhibition section to mind. This would be alright as a student assignment if you wanted no visuals or logos to be used. However, I would question if this was the one and only idea and the CW and AD simply decided to stick with it.

I automatically thought McDonald's when I seen the thumbnail and that goes to show how powerful their marketing image is. I think it works, but I feel as though it's missing something or something is just not right about it.

Wordnerd's picture
Wordnerd
6662 pencils

meh.. some ideas are cool until you actually do them

soulsentwine's picture
soulsentwine
88 pencils

It works when it have something to back up it's self confidence.

krautland's picture
krautland
3204 pencils

the hamburger at mcd does not cost four euros. nowhere in the european union. the big mac doesn't either. I smell a fake.

Guest's picture
Guest

Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Copywriter: Magnus Jakobsson
Art Director: Fredrik Simonsson
Account Manager: Daniel Sundin
Account Supervisor: Johan Östlund
Graphic Designer: Leif Blondell

funky_frogii's picture
funky_frogii
2538 pencils

The worlds most famous comment..."DONE BEFORE"

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

soulsentwine's picture
soulsentwine
88 pencils

:)

lalalax3's picture
lalalax3
2 pencils

I for one enjoyed the ad! had to read it.. but i think that's kuz my screen's colour is a little off! I had to create an account to defend this ad :)
not quite sure about the 4 euro thing either though! haha

Super Muhtar's picture
Super Muhtar
267 pencils

an alternative tv spot for burger king:

a young man comes into burger king. He orders a whopper. He looks to the bill.
Then he shows this ad and says:
"hey, hey! I think there is a mistake. You say hamburger is only 4 euros?"

vidya.shankaran's picture
vidya.shankaran
724 pencils

:) so happen-able...

silvi's picture
silvi
4172 pencils

I think this is brilliant. Only McDonalds can do it. They now it.
No logo, no photo. A big brand everybody recognize.

papajohn's picture
papajohn
90 pencils

The Big Mac is 4 euro in Sweden (39.00 sek).

krautland's picture
krautland
3204 pencils

wow, seriously? it's less than 3 in germany.

papajohn's picture
papajohn
90 pencils

Sometimes it´s 36 crowns, sometimes its 39 crowns.
Who care´s that has nothing to to with the ad, I guess.

Migzter13's picture
Migzter13
973 pencils

simple. it's just saying that the "world's most famous burger" is cheap as hell.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

rolling.stone's picture
rolling.stone
2740 pencils

+self confidence or over confidence ?

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~ Quite obviously, I have gathered no moss ! ~

gabrielster's picture
gabrielster
3 pencils

What I like in this ad is it's tiny bit of sarcasm: it actually made me recognize McDonald's without using any 'traditionally important' brand elements: logo and product.
It's a simple yet still amusing 3-sec puzzle to be solved. I think the white price sticker design is just following the 'nu skool' graphic design trends.

Guest's picture
Guest

Re: previous comments; this is a real advert.

Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Copywriter: Magnus Jakobsson
Art Director: Fredrik Simonsson
Account Manager: Daniel Sundin
Account Supervisor: Johan Östlund
Graphic Designer: Leif Blondell

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