McDonald's / Big Mac: Superman

Know the ingredients, know the legend.

Advertising Agency: DDB, Sydney, Australia
Creative Directors: Cameron Hoelter, Steve Jackson
Designer: Ramon Rodriguez
Senior Account Director: Nicole Taylor
Senior Account Manager: Lisa Little
Deputy Executive Creative Director: Cameron Hoelter
Head Of Design: Ramon Rodriguez

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1 comment

advertising ninja's picture
advertising ninja
589 pencils

its an interesting idea but the general message is super annoying: a brand says, "we are a legend." it immediately prompts me to say "sorry, you are not. you are a crappy fast food brand who makes me fat". i think, this ad is only good for an old school marketing manager.

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