McDonald's: Big

Big 'n' Juicy 226g

Advertising School: Berghs School of Communication, Stockholm, Sweden
Creative: José Hernandez

10 comments

ivanm16's picture
ivanm16
386 pencils

Nice try. Keep thinking.

CommandZ's picture
CommandZ
2486 pencils

Clearly student work. Not knowing what the gram to pound conversion was I looked it up. 226grams kg = 498.244 lb. Somehow that can't be right. A 498 lb. Big Mac?! Any metric experts care to weigh in? Sorry, no pun intended.

tntpop's picture
tntpop
3 pencils

226 grams = 8 ounces = 0.5 pounds

gadgets's picture
gadgets
1063 pencils

eat big Mc to become BIG yourself...

Shawali's picture
Shawali
8433 pencils

The fact that this spec ad made it to the front page is a real head scratcher...

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

lohlinshan78's picture
lohlinshan78
16 pencils

the depth of field is wrong... burger is sharp head is blur hair is sharp...

feysal's picture
feysal
2550 pencils

really clever and simple

groovy baby!

kleenex's picture
kleenex
34654 pencils

This ad is horrible...

zebraxas's picture
zebraxas
88 pencils

misleading advertising

raynold's picture
raynold
336 pencils

NO

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