McDonald's: Bear

If you ate, and then got eaten by a bear, would you taste amazing?

Advertising Agency: Arnold, Boston, USA
Chief Creative Officer: Pete Favat
Executive Creative Director: Roger Baldacci
Creative Director: Chris Edwards
ACD / Art Director: Randy Rogers
ACD / Copywriter: Pete Shamon

April, 2009


Blashyrkh's picture
32882 pencils

Depends, if I have been to WC or not.

gon_enelcamino's picture
838 pencils

stupid campaign

silvi's picture
4172 pencils

Come on McDOnalds! You can do it better

Guest's picture

D&AD in-book. can it get any better?

Guest's picture

Love this one, but that's just because i constantly dream about bears trying to eat me.

Others might find it weak.

Billoughsby's picture
5144 pencils

The "Would you taste amazing?" payoff should have been better. It lets down the expectations raised by the set-up.

Still, they tried something other than big shots of food on a plate or teenagers texting and eating fries.

I'm not exactly hatin' it.™

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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