McDonald's: Bear

If you ate, and then got eaten by a bear, would you taste amazing?

Advertising Agency: Arnold, Boston, USA
Chief Creative Officer: Pete Favat
Executive Creative Director: Roger Baldacci
Creative Director: Chris Edwards
ACD/Art Director: Randy Rogers
ACD/Copywriter: Pete Shamon
Published: April 2009

6 comments

Blashyrkh's picture
Blashyrkh
32890 pencils

Depends, if I have been to WC or not.

gon_enelcamino's picture
gon_enelcamino
838 pencils

stupid campaign

silvi's picture
silvi
4172 pencils

Come on McDOnalds! You can do it better

Guest's picture
Guest

D&AD in-book. can it get any better?

Guest's picture
Guest

Love this one, but that's just because i constantly dream about bears trying to eat me.

Others might find it weak.

Billoughsby's picture
Billoughsby
5124 pencils

The "Would you taste amazing?" payoff should have been better. It lets down the expectations raised by the set-up.

Still, they tried something other than big shots of food on a plate or teenagers texting and eating fries.

I'm not exactly hatin' it.™

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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