McDonald's: Barcode French Fries

01 Cheeseburger Only 1.00€

Advertising Agency: Heye Group, Germany
Creative Director: Thomas Winklbauer
Copywriter: Christine Deinhart
Art Director: Joerg Stoeckigt

Published: 
December 2009

15 comments

maranca82's picture
maranca82
422 pencils

This campaign is clever, but I don't think this is the feeling they want to portray. Feels very corporate to me.

ivan's picture
ivan

Well said.

bobby666's picture
bobby666
1460 pencils

nothing to write home about

the_lizard_king's picture
the_lizard_king
1257 pencils

@ satrianee : Atleast they are not as over confident as earlier ( i mean they have shown the Mac logo this time)

And then GOD said...
Let there be creativity!!!

Hibon's picture
Hibon
3734 pencils

this idea was already used a 100 times !!!!

Simple ideas are the best !

alvarock's picture
alvarock
17 pencils

Very used. hate convencionalism

chamindarathnayake's picture
chamindarathnayake
377 pencils

MAX !

Chaminda Rathnayake

f10.Sevilla's picture
f10.Sevilla
59 pencils

Done. Too "smart" for Mc Donald's.

F10

thenewguy's picture
thenewguy
127 pencils

I like the campaign. Something other than the classic, Disney, "good-times" I'm Lovin' It campaigns of the West, all smiling faces and product shots. if they used it here I think they'd be going way out of image, but still, new is good. Think it would work in Europe though.

chitra's picture
chitra
69 pencils

NICE !

CopyRight's picture
CopyRight
713 pencils

well thought, just not customer-oriented.

silvi's picture
silvi
4172 pencils

It will be more interesting if bars will be fries.

rolling.stone's picture
rolling.stone
2740 pencils

campaign is pretty subtle

dont know if average consumer get it

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~ Quite obviously, I have gathered no moss ! ~

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