McDonald's: Barcode French Fries

01 Cheeseburger Only 1.00€

Advertising Agency: Heye Group, Germany
Creative Director: Thomas Winklbauer
Copywriter: Christine Deinhart
Art Director: Joerg Stoeckigt

15 comments

maranca82's picture
maranca82
421 pencils

This campaign is clever, but I don't think this is the feeling they want to portray. Feels very corporate to me.

ivan's picture
ivan

Well said.

Ivan Raszl, admin of AotW

bobby666's picture
bobby666
1460 pencils

nothing to write home about

the_lizard_king's picture
the_lizard_king
1259 pencils

@ satrianee : Atleast they are not as over confident as earlier ( i mean they have shown the Mac logo this time)

And then GOD said...
Let there be creativity!!!

Hibon's picture
Hibon
3736 pencils

this idea was already used a 100 times !!!!

Simple ideas are the best !

alvarock's picture
alvarock
17 pencils

Very used. hate convencionalism

chamindarathnayake's picture
chamindarathnayake
377 pencils

MAX !

Chaminda Rathnayake

f10.Sevilla's picture
f10.Sevilla
59 pencils

Done. Too "smart" for Mc Donald's.

F10

thenewguy's picture
thenewguy
127 pencils

I like the campaign. Something other than the classic, Disney, "good-times" I'm Lovin' It campaigns of the West, all smiling faces and product shots. if they used it here I think they'd be going way out of image, but still, new is good. Think it would work in Europe though.

chitra's picture
chitra
69 pencils

NICE !

CopyRight's picture
CopyRight
715 pencils

well thought, just not customer-oriented.

silvi's picture
silvi
4172 pencils

It will be more interesting if bars will be fries.

rolling.stone's picture
rolling.stone
2740 pencils

campaign is pretty subtle

dont know if average consumer get it

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~ Quite obviously, I have gathered no moss ! ~

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