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McDonald's: Barcode French Fries

McDonald's: Barcode French Fries
Your rating: None Average: 6.6 (38 votes)

01 Cheeseburger Only 1.00€

Advertising Agency: Heye Group, Germany
Creative Director: Thomas Winklbauer
Copywriter: Christine Deinhart
Art Director: Joerg Stoeckigt

15 Comments

maranca82's picture 424 pencils
maranca82 | Fri, 2009-12-11 21:46
4

This campaign is clever, but I don't think this is the feeling they want to portray. Feels very corporate to me.

ivan's picture
ivan | Sat, 2009-12-12 03:10

Well said.

bobby666's picture 1414 pencils
bobby666 | Sat, 2009-12-12 00:17

nothing to write home about

satrianee's picture 3782 pencils
satrianee | Sat, 2009-12-12 05:51
4

No red background?
http://adsoftheworld.com/media/print/mcdonalds_big_mac_the_worlds_most...

the_lizard_king's picture 792 pencils
the_lizard_king | Sat, 2009-12-12 07:14

@ satrianee : Atleast they are not as over confident as earlier ( i mean they have shown the Mac logo this time)

And then GOD said...
Let there be creativity!!!

Hibon's picture 3612 pencils
Hibon | Sat, 2009-12-12 11:10

this idea was already used a 100 times !!!!

Simple ideas are the best !

alvarock's picture 17 pencils
alvarock | Sat, 2009-12-12 12:41

Very used. hate convencionalism

chamindarathnayake's picture 347 pencils
chamindarathnayake | Sat, 2009-12-12 20:52

MAX !

Chaminda Rathnayake

f10.Sevilla's picture 59 pencils
f10.Sevilla | Sat, 2009-12-12 21:29

Done. Too "smart" for Mc Donald's.

F10

thenewguy's picture 127 pencils
thenewguy | Sat, 2009-12-12 23:22

I like the campaign. Something other than the classic, Disney, "good-times" I'm Lovin' It campaigns of the West, all smiling faces and product shots. if they used it here I think they'd be going way out of image, but still, new is good. Think it would work in Europe though.

chitra's picture 69 pencils
chitra | Sun, 2009-12-13 00:45

NICE !

CopyRight's picture 717 pencils
CopyRight | Sun, 2009-12-13 03:22

well thought, just not customer-oriented.

24/7 Instant Human Translation:

http://www.translia.com/affiliate/mahmoud --- http://www.onehourtranslation.com/affiliate/mahmoud84

firebug's picture 1125 pencils
firebug | Sun, 2009-12-13 17:37

http://www.crookedbrains.net/2008/05/creativity-with-barcode.html

silvi's picture 4174 pencils
silvi | Mon, 2009-12-14 12:50

It will be more interesting if bars will be fries.

rolling.stone's picture 2750 pencils
rolling.stone | Wed, 2009-12-30 08:35

campaign is pretty subtle

dont know if average consumer get it

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