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McDonald's: Barcode French Fries

McDonald's: Barcode French Fries
Your rating: None Average: 6.2 (33 votes)

01 Cheeseburger Only 1.00€

Advertising Agency: Heye Group, Germany
Creative Director: Thomas Winklbauer
Copywriter: Christine Deinhart
Art Director: Joerg Stoeckigt

Comments

maranca82's picture 354 pencils
4

This campaign is clever, but I don't think this is the feeling they want to portray. Feels very corporate to me.

ivan's picture

Well said.

Dzsoi's picture 5502 pencils

I have never heard 'using a cliché' called 'clever' before.

bobby666's picture 544 pencils

nothing to write home about

satrianee's picture 2916 pencils
the_lizard_king's picture 142 pencils

@ satrianee : Atleast they are not as over confident as earlier ( i mean they have shown the Mac logo this time)

And then GOD said...
Let there be creativity!!!

Hibon's picture 1749 pencils

this idea was already used a 100 times !!!!

Simple ideas are the best !

alvarock's picture 15 pencils

Very used. hate convencionalism

chamindarathnayake's picture 129 pencils

MAX !

Chaminda Rathnayake

f10.Sevilla's picture 49 pencils

Done. Too "smart" for Mc Donald's.

thenewguy's picture 127 pencils

I like the campaign. Something other than the classic, Disney, "good-times" I'm Lovin' It campaigns of the West, all smiling faces and product shots. if they used it here I think they'd be going way out of image, but still, new is good. Think it would work in Europe though.

chitra's picture 62 pencils

NICE !

CopyRight's picture 579 pencils

well thought, just not customer-oriented.

sachindhokane's picture 899 pencils
silvi's picture 3460 pencils

It will be more interesting if bars will be fries.

rolling.stone's picture 2320 pencils

campaign is pretty subtle

dont know if average consumer get it

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