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McDonald's: Barcode French Fries

McDonald's: Barcode French Fries
Your rating: None Average: 6.6 (38 votes)

01 Cheeseburger Only 1.00€

Advertising Agency: Heye Group, Germany
Creative Director: Thomas Winklbauer
Copywriter: Christine Deinhart
Art Director: Joerg Stoeckigt

15 Comments

maranca82's picture 424 pencils
4

This campaign is clever, but I don't think this is the feeling they want to portray. Feels very corporate to me.

ivan's picture

Well said.

bobby666's picture 1414 pencils

nothing to write home about

satrianee's picture 3782 pencils
the_lizard_king's picture 792 pencils

@ satrianee : Atleast they are not as over confident as earlier ( i mean they have shown the Mac logo this time)

And then GOD said...
Let there be creativity!!!

Hibon's picture 3612 pencils

this idea was already used a 100 times !!!!

Simple ideas are the best !

alvarock's picture 17 pencils

Very used. hate convencionalism

chamindarathnayake's picture 347 pencils

MAX !

Chaminda Rathnayake

f10.Sevilla's picture 59 pencils

Done. Too "smart" for Mc Donald's.

F10

thenewguy's picture 127 pencils

I like the campaign. Something other than the classic, Disney, "good-times" I'm Lovin' It campaigns of the West, all smiling faces and product shots. if they used it here I think they'd be going way out of image, but still, new is good. Think it would work in Europe though.

chitra's picture 69 pencils

NICE !

CopyRight's picture 717 pencils

well thought, just not customer-oriented.

firebug's picture 1125 pencils
silvi's picture 4174 pencils

It will be more interesting if bars will be fries.

rolling.stone's picture 2750 pencils

campaign is pretty subtle

dont know if average consumer get it

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