McDonald's: Baby Ronald

Just opened, near Kimaya Kothrud.
I'm lovin' it.
Advertising Agency: Leo Burnett, New Delhi, India
Copywriter: Rondeep Gogoi
Art Director/Illustrator: Sumonto Ghosh
Just opened, near Kimaya Kothrud.
I'm lovin' it.

Advertising Agency: Leo Burnett, New Delhi, India
Copywriter: Rondeep Gogoi
Art Director / Illustrator: Sumonto Ghosh

May, 2006


Mystique's picture
120 pencils

: : mystique : :

ivan's picture
Blashyrkh's picture
32882 pencils

I thought it was only me.

debabrata naskar's picture
debabrata naskar
109 pencils
Ainadaliel's picture
271 pencils
JB's picture
170 pencils
adobe54's picture
2 pencils
ivan's picture
Joe Harris's picture
Joe Harris
176 pencils

Killer clowns from outer space - great film

pitty this isnt great. im not loving it at all.

awassabee's picture
150 pencils

scary... but nice photoshop skills though

YYZ2112's picture
2 pencils

Cmon you guys! Thats got to be a baby picture of Marilyn Manson!

fersvax's picture
1239 pencils

OMG!!!!!!! POOR KID!!!!!!


leftfield's picture
165 pencils

Great ad.

Wrong line.

I suggest: Just born. New restaurant at Kimaya Kothrud.

Then it will have all the ingredients of a good ad.

Dramatic. Relevant. Shocking. Well executed. Original.

Change it and enter it into as many awards as you can.

You'll clean up.

(And ignore all the conservative/playsafe/nervous comments on this site)

peter42y's picture
2 pencils

I do not like it either. Bad idea for a add

twelve_noon's picture
617 pencils

oh my! this must be THE most commented ad ever on this forum!

ivan's picture

Indeed it is.

clementsplace's picture
2 pencils

REALLY CREEPY!!! Maybe even abusive if you didn't know it was computer generated (not sure, but hope it is). Maybe they should try a toddler wearing a tiny Ronald McDonald costume instead, as if Trick-O-Treating.

reeftio's picture
8 pencils


mongoska's picture
8 pencils

The baby in this picture has since become a banker. He has had two failed marriages and is suffering from a nervous breakdown.

He is only 6 months old.

Tripioso's picture
470 pencils

Jajajajja. N he parado de reirme con todos estos comentarios.

Life's a Trip. Enjoy the Ride!

Liko's picture
12 pencils

People being THAT's Creative advice!

acid's picture
12 pencils

you people are brutal. I do admit I was taken aback when i first saw it though.
It's a good idea, bad execution. nuff said

izmild's picture
770 pencils


hahahha,.... good thinking, Ronald has a son. Where is his mother?

pulchinela's picture
1175 pencils

shit!!!! their food also!

danvertising's picture
50 pencils

I love this! The kid is creepy as hell though... very weird... But I think it's a great idea... Baby Ronnie... It will certainly get some attention

Mariam90's picture
4 pencils

GREAT idea!! but the kid looks like this scary kid from the grudge !

redblueblur's picture
2 pencils

Ew! really...scary.........

mantaradam's picture
4 pencils


cre-8-a-wity's picture
22 pencils

nice thinking... bt needs better execution

makelogobigger's picture
470 pencils

bad as the dump which i took yesterday.

crisp's picture
1506 pencils

chucky's child? :)) awful !

crisp's picture
1506 pencils

does he have only one huge ear?

umderbant's picture
22 pencils

Very scary indeed!

ladybug2535's picture
78 pencils

What is wrong with most of you people? Just because the baby has it's mouth open you equate it with a blow-up sex doll? Even in clown makeup it's obviously just a baby. And that's just not sexy in any way shape or form. So how in the heck do you equate it with a sex doll? Babies often have their mouths open and in this case the expression is one of surprise--especially with those drawn on eyebrows. Or do you have clown blowup sex dolls? Whatever, you guys have issues!

I'm shocked at the level of reaction this innocent picture is evoking. "I'm lovin' it" is their tag line. Loving the FOOD you foul-minded so and so's. Some of the rest of you have issues with clowns being creepy. Do you react like that to all clowns? Or just Ronald McDonald? Or because this is a baby clown? Does that mean that there should be no clowns in ads ever? No babies? No clown makeup? No matter what, dial it down people! The ad isn't scary, perverted or whatever you're reading into it. And most people wouldn't read it that way.

I think this picture is rather cute myself, though I don't know how it actually relates to the ad---is it a brand new restauraunt so it's a newborn? In that case I agree with at least one of the other posters that the baby should be younger. As far as the hair and makeup, perhaps the hair could be a real wig, but I wouldn't want to try and put real makeup on an infant, they aren't generally that cooperative even about getting their faces washed, so it seems risky--not that I would consider it "endangering" or harmful per se (except for the eye makeup!), just if it can be done in another way it should be. And it could be photoshopped more realistically.

As an ad photo, it's not very successful in getting it's message across. Maybe it would be more effective if the baby was in the arms of Ronald McDonald--and if there was a Mrs. Ronald McDonald in the picture )hmmm)......We could bring back the Hamburgler as the black sheep but fun "uncle". Unfortunately, that could read with the viewers as a copy cat response to the Jack-in-the-box family ads. So there's that to consider. You'd have to make the "family" much different--They are circus performers? Moms the sexy acrobat?

Sorry about the formatting, the site won't let me tab/indent or skip a line to seperate the paragraphs.

1eres is the best's picture
1eres is the best
4 pencils

Now we know where Mc Donald's meat comes from!!

On another note, I don't like that ad, I don't really want to eat a baby but a burger instead.

It is though a perfect ad for Halloween, which is in 2 weeks. Maybe a costume idea?

1eres is the best's picture
1eres is the best
4 pencils

I disagree with this blog: this baby is sooooooooo cute!!!! <3
He's just adorable, I want to hug him or EAT him!!! :*
When I saw this baby: I said to myself I really want one of those.
Now I think I will go more often to McDonald's.

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