McDonald's: Baby Ronald

Scary. I feel a bit sick.

If its just opened, shouldn't it be a younger child?
This kid look like its 2 or 3 months old.
And yeah, I feel sick too...
Not going to McDonald's to see some crazy clown baby.

Just opened? you mean the mouth of the kid? so that it looks like a blown up little doll too? this is sick!

YUCK!

I always thought that Ronald McDonald was a scary character. Clowns are creepy, because you never know what is behind the mascara.

Badluck Rondeep,Sumonto.
Idea is good, but execution is bad.
So everybody is saying yuck!

Can I just say...

THAT IS SO F*CKIN' FREAKY!!!

Dear Rondeep and Sumonto,

I want you guys to go out for a long walk and really think hard about the effect of this ad and how it's making our world a worse place to live in.

It would have certainly be enough (and much simpler) if the baby would be a sweet version of Ronald McDonald and not a blow up doll.
Just the baby would have meant that a new shop is opening and that´s what the ad was supposed to say - you dont have to put a picture/line joke into it. Okay idea, totally fucked up.

I would have considered outfitting the baby with Ronald's red hair and a pair of oversized red and yellow baby shoes that look like his. I think the makeup is overkill. And yes, creepy as hell.

Here's an award winner for you. ;-)

Why don't you just shoot the hands of Ronald holding his kids hand... Just a big clown glove holding a small clown hand with a yellow sleeve... The one here is just soo creapy.

I bet Hamburgler is under the sheet doing some inappropriate tickling....This ad is gross. Well at least nobody in this room is ever in fear of being called the worst art director in the free world!

Has anyone else noticed that the baby's torso becomes transparent in the corner of the pic? That's just lazy photoshopping, but geez... it looks like a pale severed baby torso, as if this pic wasn't creepy enough!!

or this kid is actually a new mini finger food, if you think that the blanket being the napkin.

I haven't been able to sleep since I saw this ad ... off to BK

I think the ad is a bit clever and am relieved that they didn't actually paint the child's face hair but used PhotoShop instead. I'm not sure about the tagline though, and I agree that the transparency of the baby's torso is a terrible oversight.

nice man... you got linked from boingboing... should increase your hits like crazy
this ad is just terrible.

"Come to McDonald's and have a burger and some nightmares"

The most creepy thing about thye "baby" is the blood stained lips from eating animal flesh.

I don't know what seems to be the problem. He look cute and kind of funny
How you scared of a baby clown... Its not even a real baby or clown..

all the baby is missing a red curly fro for hair and some white gloves then he really
looks like Ronald. The purpose was so that it look like Ronald McDonald not a baby.
and if you scared of clowns to begin with you shouldn't be eating mcD's

What just opened? - his mouth
What's being loved? - having something inappropriate shoved down your throat

a pedophile's delight

i think that baby is adorable! even though i happen to despise mcdonalds. the cuteness, however, doesn't improve the poor copywriting. the tagline doesn't jibe with the photo. maybe "brand new. near kimaya korthru." or whatever.

i can't believe how many people freak out over this. PS oversight notwithstanding, the execution is hilarious. let's not forget BK uses an oversized euphoric plastic freak. these posts are indicative of the complacency and comfortable mediocrity advertising is experiencing.

Is this a video? Want to watch. How do you open it?

that's the last time I ever shag a clown.

Re severed torso photoshopping: I think the intent was to have the fringe blanket covering the baby's bottom half.

Still terrifying. Still a terrible ad.

Too bad it wasn't a Sephora store, then the baby could be wearing adult female makeup, like an infant Jonbenet.

You have to know your Kothrud in Pune to understand this one I guess.

This one will just not fly.

What a really stupid ad.

This ad to me did not make any sense at all. Just opened? Just unwrapped a baby Ronald?
Doesn't make sense at all. Babies should never be in ads, especially not fast food ads,
the only ads they should be in are baby food ads. PEDOPHILES WILL LOVE THIS. Everyone
else will just be creeped out.

*This* is how you sell beef to people in India?
Sad...

Rather than be negative (ok, I think this ad is disgusting), anyways - some positive thought. Ever think of an execution of a shot at the base of a cradle and all you see are two large shoes poking up? Is this really via LB Worldwide?

Incredible creep out - may work well as a horror movie ad.

I think the kid looks surprised because they cut off one of his ears and sold it as a McNugget.
Or, maybe his mouth is open because they are going to feed him his ear.

Finally, they hired Ron English for their ad campaign.

WHOA! A Clockwork Orange meets 1984 meets...repulsiveness beyond the imagination. Pass the dahl.

i never did like people who drool and can't use the toilet but this has sealed the "ha[[y meal"deal this time But what do we expect from the same "fun"group of french fry frying 100million cow slaughtering,cryogenically preserved salad serving (
unthaw in microwave for 30 seconds),hot cherry pie (and they do mean cherry not cheeries)pushing geniuses who have a mayor with a big mac for a head and when are they gonna put that hamburgular behind bars.
you know that burgur king guy was already giving me nightmares now i have this unholy abomination
thatfrom the looks of it came up out of the fryer a creature formed out of all the old globs of batter that the new fryer guy on the night crew failed to properly clean
i mean really is ronald himself some hermaphoditic monecious lifeform which has now began to create young because i can't imagine what sort of female would mate with this clown

hey cheny wanna go hunting in macdonald land? oh look a quail !oops!looks like it was actually a clown baby thank you sir for saving this great nation

This is from India, where they are not supposed to eat cows, or encourage atherosclerosis in infants for that matter. Kinda reminds me of "Pennywise" from Steven King's "IT". Hey...... "I'm Lovin' IT"!!!

Guys, get over it. It's just a baby, albeit a perturbing one.

Doesn't this suggest that Ronald's finally knocked up some poor she-clown?

I don't get it. What's wrong with the picture? Is there something happening out of frame that my browser isn't showing?

I live in India and I can see how you would associate this with unsavouray things. But most people here wouldn't, a baby with an open mouth just means it's hungry.

McDonalds is repulsive though, they target kids in India and make them fat.

Looks like the kid from "The Grudge," to me. Creepy.

...and for instance a 6 year old kid decideds where it is going to eat? And is in the fiscal situation to pay for it??

Nice try blaming childhood obesity on McDonald's - suddenly they are the only business in the world that sells products a) targeted at kids b) that may not be considered the highest nutritional value...??

If the fat lazy parents didnt take them there, or actually spent some time out playing in the yard with their kids promoting a healthy lifestyle, I'm sure a kid could eat what they want. A parent can say no.

The advert is freaky, but I think it gets is point across. The English is simple because it is not written for the American/English market, but for the Indian market... hence simplified.

So does this means in india, because they hate Mcdonald's, they should show hungry white kids being a blown-up doll?

Is this Ad pro or against Fast Food - I´m confused!?

Andy M:

His flesh is so white. It makes me want to go eat lots of veal.

If I am not mistaken, they are not peddling beef at Indian McDonald's outlets. They sell lamb.

Seriously, this baby is super creepy and the make-up is AWFUL. I feel as though viewing this took 2
years off my life. Why would anyone want to see this besides to mock it. I truly hope the pinheads that created this
decided to NOT PRINT this ad. Ah!

How can any of tyou think that this baby is cute? It looks like a inflatable sex doll with make-up on it. Why would a picture of a grotesque baby clown make me want to eat horrid, fat and cholesterol laden garbage that McDonald's produces? The artist who conceived of this ad is clearly a bit out of touch.

I think that this ad is extremely effective....at promoting birth control, that is.

Yah...I think Americans are just sick and twisted...This campaign would Never work here...But Maybe people in India are just a bit more innocent...For one...They probably don't have blow-up dolls in the marketplace.

_@_v - now THAT is some good old-fashioned nightmare fuel!

I guess this means Ronald has won over the local girls. Mrs. Kothrud has a lotta 'splaining to do. "Really, Sanjeep, he looks just like you. How could you think that? I don't even know any clowns..."

I think it says a lot about the nature of the readers that you all think of inappropriate, lewd descriptions when you look at this ad.

Personally, its a cute baby. An advertisement for a well known business. Kind of like Muppet Babies or the new Sesame Street Babies.

I guess those of you who have a pedophilic mind will always see perversion even where there is none intended. How sad.

I know what you mean. There are some sickos who even think that babies RESULT from sex! Whereas you and I know they are actually brought by a Cute Muppet Stork.

Coulrophobia, or fear of clowns, is one of the most common fears in the U.S.
Perhaps that isn't the case in India. This certainly gave me plenty of fuel
to freak out my friends.

To the viewed who thinks this is cute: "I think it says a lot about the nature of the readers that you all think of inappropriate, lewd descriptions when you look at this ad."

Your sense of cute is actually rather misaligned, and it leans towards the macabre. To state the obvious, namely, that this ad is frightening and grotesque does not suggest that any of us here have dirty minds. In fact, the comparison stems from the sordid, lewd images that the media bombards us with every day. More than anything, I would suggest that the artist himself has a dirty mind, for it is clearly his unconscious, repressed perversions that have surfaced in the form of this horrid image, which has captured the tripe that TV, cinema and print media bombard us with.

I would be more worried about your own sense of aesthetics and the "cute" than whether or not any of us have dirty minds.

this looks a lot like harlequin ichthyosis. not cool.

d idea is gr8888!!!!! congo!! the kid could have looked better with only one facial element
probably only eye make-upor only red nose.

if you get an egg mcmuffin and open the bun up and squeeze a tiny bit of ketchup on top... that is exactly what it looks like.

Absolutly awesome! We Americans need to lighten up and join the rest of the world and stop thinking everything is ruining the youth of our land. sheesh

OK, now everyone rush over to the Da Vinci Code blogs and blast away.

Surely video games are to blame, or maybe George Bush has something to do with this ad. Just keep pointing fingers until all options have been exhausted...and then go smoke a cigarette...or try talking on your cell phone and driving at the same time so we all have something else to denounce.

I am off to catch the matinee of The Da Vinci Code, with a Super-Sized #1 tucked away in my girl friends purse…come to think of it why doesn’t McDonalds move into theatre lobbies?

Seriously, go do something productive.

Hypocritically Yours,
The Freaky Burger King Guy

If you look at his hands, he's about to unsheath a dagger... scary + creepy!

I'm hating it.

The people who're finding this ad scary have had troubled childhoods.( i'm guessing a they're victims of child molestation. i feel sorry for you guys) there's nothing scary about it. On the contrary it brings a smile to your face. It's very fresh. you look at it. you smile and you move on.

Fresh? You mean unused blown-up dolls? this ad doesnt bring a smile to my face, and just because im not a victim of child molestation doesnt mean I have to put up with bad ads. but i can leave comments here and hope the creatives can move on and make better ads. you got to accept that this ad doesnt work at all.

It's.. Diquisting..
I hate clowns, and now even more..

Reminds me of a lil kim photo.

This article would be far less disturbing if:

1. The torso transparancy issue was fixed.
2. If the child was actually showing a gleeful expression. People will psychologically react to body language in a sympathetic manner. The look of surprise or shock has certainly ellicited as much from your audience.
3. If this is supposed to be a young Ronald McDononald, or even an offspring, not only should should the demeanor reflect (see #2 again), but his featureset. Namely, a little more curly hair would be ideal (curly q at the tip perhaps?).

That picture is just wrong, and very disturbing. I mean can you imagine given birth to something like taht?
Any way, I wan't afraid of clowns but now i am!

Looks more like a Blow-Up Doll than a Rotten Ronnie.

im sorry but that is just sik n rong! the baby must be only 3 months old
n ur makin it luk lyk a clown!!!!!

p.s is he supost 2 luk like the lil boy out the grudge cuz he duz!!

Once again poor idea and bad art direction from Leo Burnett, New Delhi

Grow-up Baby.

que??? acaso tienen problemas??? yo se que mcdonalds es una asco peo igual el plastico no habla!!!! aca en colombia dicen que paso lo mismo... yo no creo eso es solo un mito urbano mas... jajajajaja cojan oficio cabrones!!!!!

LA ANARQUIA NO ES LA HIJA DEL ORDEN SINO SU MADRE!!!!!!!

I did not have a day of morning sickness during my pregnancy. But this ad made me throw up last night's dinner.
As an Indian living in the US and mother of a five month old, I realize the fatfalls of fast food. On my trips to India I am dismayed to see youngsters and kids giving up nutritious wholesome Indian food to Burgers and Pizzas. It is not enough that America is the fatest nation in the world. We have to fatten up other countries as well!

thts disgustin how can u do tht 2 a child !!!!!!!!!!!!!
:O

hey where the fuck did all u losers come from i mean do u know anything about a good ad.why dont u stop ure whining coz nobody needs ure lame comments,i dont see anything bad about this ad except that its from india and white or first world trash like yourself cant handle it...now thats a lot of hurt egos we have here so first get them fixed and then come judge an ad u losers...

that is sick how can you put this pic on the internet you are SICK

its good. very innovative .

that baby is awsum do it again!!!!!!
i always new clowns had a thing 4 toddlers

its not f*ckn real get ova it ppl bloody americans

first od all, EW. second of all mcdonalds sucks and this is probobly what they put in thier food, and third whos the mom?

the only thing I think of when I see this ad?

"Where's Mrs. McDonald? Did he have this baby out of thin air? wtf?"

oh and yes, that it's 10 shades of creepy.

Killer clowns from outer space - great film

pitty this isnt great. im not loving it at all.

scary... but nice photoshop skills though

Cmon you guys! Thats got to be a baby picture of Marilyn Manson!

OMG!!!!!!! POOR KID!!!!!!

Great ad.

Wrong line.

I suggest: Just born. New restaurant at Kimaya Kothrud.

Then it will have all the ingredients of a good ad.

Dramatic. Relevant. Shocking. Well executed. Original.

Change it and enter it into as many awards as you can.

You'll clean up.

(And ignore all the conservative/playsafe/nervous comments on this site)

I do not like it either. Bad idea for a add

i love clowns so much we need more clown babies in the world of clowns.

I have no problem with this ad, I like it :)

looks like a little Ronald McDonald :)

AWWWWWWWWWWW so cute <3 <3 <3

Kinda looks like Ronald McDonald and a blow up doll had a love child! Creepy...

Thats well sick :(

oh i so hate those eyebrows! creeeeeeeepy.

I think the add is quite cute and for all the ppl who think its repulsive and looks like a blow up doll, you are the ppl who we need to worry about ... i mean JESUS for you to think that about a baby u have to be fucked in the head.

omg really scary. dude u obviosly have sick mind:) get help

I have an assignment for my college graphic design course to find an example of a poor design. I'm gonna use this, and I think I should get an A. This is a horrible design. How does this make me hungry to go to mcdonalds and eat? It makes me sick to my stomach. The whole concept needs A LOT more thought to it. Maybe incorporate the product that you actually want to advertise...unless of course you're advertising the sale of clown babies, which I highly doubt.

Just when you think they can't sink any lower....

this obviously wasnt made by McDonalds.

Seeing as you're all so scared of it..

don't you think that was the reaction the creator of the image wanted..?

I personally don't think this is promoting McDonalds. They do catch em' young though - hense baby clown

ciao!

Ok I think it's cute! That baby is gorgoues, um I dont know why everyone here is fussing over it! like whats the big deal! The only thing I dont agree with is the tag line! it sucks and is not consistant with the image, it needs to be sprussed up! ???? 'Ronald cant be everywhere at once, new hands on board' Kimaya Kothrud? i dunno that sounds kind of dumb but you get the picture.

dude thats creepy!

What is this ad trying to say?....is it that MC d is now open for children too or is this baby Mc d?anyways any make up on a baby looks scary

it is somthig special thanks for this photo, Im loven it

the perfect clown photo in a childish way.

very pitiful baby!why became that for ad ???

EVERY ONE IS FUKEN CRAZY if U think
it looks scarry he looke CUTE!! ;)

well.
all of you are simply pathetic.
you say that McDonalds is gross. and their food comes out of their ass .. then WHY IN THE WORLD ARE YOU LOOKING AT THEIR ADS?
just a question.
because when i dont like something..
i dont spend my time google-ing their ads.
just dont give McDonalds that much of your time to even post a comment if you completly disagree with everything they stand for.
you are only giving them more publicity which i am sure they dont need.
and unless you believe in hinduism then why the fuck would you care if they served beef or lamb?
THINK.

oh my! this must be THE most commented ad ever on this forum!

hahahahaha!!!!!these are thee funniest comments ive ever read!! i had an entire trip reading the WHOLE thing. i have to say, the best one was this one:
I know what you mean. There are some sickos who even think that babies RESULT from sex! Whereas you and I know they are actually brought by a Cute Muppet Stork.

this one took the bacon, so peeps keep on adding your retarded comments cuz (for the record) theres always someone out there laughing their butts off at ya!
:)

hahahahaha!!!!!these are thee funniest comments ive ever read!! i had an entire trip reading the WHOLE thing. i have to say, the best one was this one:
I know what you mean. There are some sickos who even think that babies RESULT from sex! Whereas you and I know they are actually brought by a Cute Muppet Stork.

this one took the bacon, so peeps keep on adding your retarded comments cuz (for the record) theres always someone out there laughing their butts off at ya!
:)

HEy fag opera raj ur probably the queer who molests little children like this one by painting their naked bodies and making them open their mouth. queer wtf kind of name is raj FAG

I think he looks hot!! and im a guy.hahahaha. which means im gay call me.. 592 4505

i think hes hot.. and im a guy.. ahahahaha. which means im gay call me.. 592 4505

my area code is 417

HAHAHAHHAAHAHHHHHHHHHHHHHHHHHHHHHHAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA.,... i think im gonna call that last guy.. hehehehe..jk .. its not a real number i already tried it.. so dont try and call it.. cuz it dont work!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! call this number though 1417 389-2404!!. this guy really is gay..hahaha

I don't think so..ugh

THIS AD IS COOL!!!!!

REALLY CREEPY!!! Maybe even abusive if you didn't know it was computer generated (not sure, but hope it is). Maybe they should try a toddler wearing a tiny Ronald McDonald costume instead, as if Trick-O-Treating.

THIS IS A CREEPY AD..
I'LL GO TO BURGER KING FROM NOW ON :))

The baby in this picture has since become a banker. He has had two failed marriages and is suffering from a nervous breakdown.

He is only 6 months old.

Jajajajja. N he parado de reirme con todos estos comentarios.

I have to admit, I'm just a tad weirded out by this picture. Great ad though, would really get my attention, as it obviously has here with all the comments.

http://www.votemybaby.com

People being Mean...now THAT's Creative advice!

you people are brutal. I do admit I was taken aback when i first saw it though.
It's a good idea, bad execution. nuff said

izmild
http://uniquetvcomm.blogspot.com

hahahha,.... good thinking, Ronald has a son. Where is his mother?

shit!!!! their food also!

I think ronald mcdonald is GAY! And a baby dressed as him is even gayer

wow, what would make you come up with this? You would have to be a depressed psycopath to come up with something like that! That was sick!

I think its good.

What´s happen with this horrible ad!!!!???? no matter what key word you introduce in ads of the world, that is going to apper!!!

This ads is stunning... reminds me of that Luna-Park game with the "turning head clown" the aim was to fill his mouth with ping pong balls!

you should have used a real human baby and not just make some sh*t up vertually. also the idea sucks and its geneticly impossible to look like that

I hate to see that picture ewwwwwwwwwwwwwwww I FEEL SICK YUCK YUCK YUCKY YUCK.

Awe! What a cute baby!!!! But what the hell??? Why would u do that to him, hez just a child. I think thats cruel.
-M!z UnKnoWn-

I think you lot are all whacked out it's a friggin ad and you have to bring up the worst possible thoughts about it. What a sick bunch. -Durban - ZA

crap ... but its got us talking about it

thats scary.............

This looks like a cross between a baby, an inflatable love-doll, and Ronald Macdonald. Just horrible.

i like it .. nice concept just opened .. with the baby of R.McD

I love this! The kid is creepy as hell though... very weird... But I think it's a great idea... Baby Ronnie... It will certainly get some attention

i like it

Altho the baby is
freaky, it catches ones attention!!!

I don'i like this seems like a ghost
children will get scare of this

it's a very smart ad, I like;
doesn't matter if it's McDonald's,
that's the reality of the world.

"I am hating it."

Yet another reason to be grossed off by McDonalds...

Watch the movie "Supersize Me" to find some more.

(CYBERYOGI =CO= Windler)

Nobel concept .... btt worst n pathetic execution..

GREAT idea!! but the kid looks like this scary kid from the grudge !

Ew! really...scary.........

creepy...

how rude see the cutey babes so cute just eyes are scary

it is fantabolus superb amazing ilove it

so beautiful :D

the kid looks like the one in grudge....it shld hv been a cute baby...this is quite scary n creepy....this will spoil the image of Mc' donald's....

all i can say is it makes me not hungry

What a cutie! JK! It's as creepy as the Chinese version of Chucky! I like it, but it doesn't make me HUNGRY! I thought that was what they looked forward to, right?! It's ADORABLE, though but not the Mc Donalds type!

It's funny how most of you think the baby's torso is transparent. It's obviously a part of the blanket that's ON TOP of the baby.

nice thinking... bt needs better execution

bad as the dump which i took yesterday.

chucky's child? :)) awful !

does he have only one huge ear?

Jehovah's Witness: Mammut Shopping Mall HUNGARIAN Park Bench McDONALD'S CLOWN: Kimaya Kothrud

Very scary indeed!

What is wrong with most of you people? Just because the baby has it's mouth open you equate it with a blow-up sex doll? Even in clown makeup it's obviously just a baby. And that's just not sexy in any way shape or form. So how in the heck do you equate it with a sex doll? Babies often have their mouths open and in this case the expression is one of surprise--especially with those drawn on eyebrows. Or do you have clown blowup sex dolls? Whatever, you guys have issues!

I'm shocked at the level of reaction this innocent picture is evoking. "I'm lovin' it" is their tag line. Loving the FOOD you foul-minded so and so's. Some of the rest of you have issues with clowns being creepy. Do you react like that to all clowns? Or just Ronald McDonald? Or because this is a baby clown? Does that mean that there should be no clowns in ads ever? No babies? No clown makeup? No matter what, dial it down people! The ad isn't scary, perverted or whatever you're reading into it. And most people wouldn't read it that way.

I think this picture is rather cute myself, though I don't know how it actually relates to the ad---is it a brand new restauraunt so it's a newborn? In that case I agree with at least one of the other posters that the baby should be younger. As far as the hair and makeup, perhaps the hair could be a real wig, but I wouldn't want to try and put real makeup on an infant, they aren't generally that cooperative even about getting their faces washed, so it seems risky--not that I would consider it "endangering" or harmful per se (except for the eye makeup!), just if it can be done in another way it should be. And it could be photoshopped more realistically.

As an ad photo, it's not very successful in getting it's message across. Maybe it would be more effective if the baby was in the arms of Ronald McDonald--and if there was a Mrs. Ronald McDonald in the picture )hmmm)......We could bring back the Hamburgler as the black sheep but fun "uncle". Unfortunately, that could read with the viewers as a copy cat response to the Jack-in-the-box family ads. So there's that to consider. You'd have to make the "family" much different--They are circus performers? Moms the sexy acrobat?

Sorry about the formatting, the site won't let me tab/indent or skip a line to seperate the paragraphs.