McDonald's: Baby Ronald

Scary. I feel a bit sick.

If its just opened, shouldn't it be a younger child?
This kid look like its 2 or 3 months old.
And yeah, I feel sick too...
Not going to McDonald's to see some crazy clown baby.

: : mystique : :

Just opened? you mean the mouth of the kid? so that it looks like a blown up little doll too? this is sick!

YUCK!

I always thought that Ronald McDonald was a scary character. Clowns are creepy, because you never know what is behind the mascara.

Badluck Rondeep,Sumonto.
Idea is good, but execution is bad.
So everybody is saying yuck!

Can I just say...

THAT IS SO F*CKIN' FREAKY!!!

Dear Rondeep and Sumonto,

I want you guys to go out for a long walk and really think hard about the effect of this ad and how it's making our world a worse place to live in.

It would have certainly be enough (and much simpler) if the baby would be a sweet version of Ronald McDonald and not a blow up doll.
Just the baby would have meant that a new shop is opening and that´s what the ad was supposed to say - you dont have to put a picture/line joke into it. Okay idea, totally fucked up.

I would have considered outfitting the baby with Ronald's red hair and a pair of oversized red and yellow baby shoes that look like his. I think the makeup is overkill. And yes, creepy as hell.

Here's an award winner for you. ;-)

Why don't you just shoot the hands of Ronald holding his kids hand... Just a big clown glove holding a small clown hand with a yellow sleeve... The one here is just soo creapy.

I bet Hamburgler is under the sheet doing some inappropriate tickling....This ad is gross. Well at least nobody in this room is ever in fear of being called the worst art director in the free world!

Has anyone else noticed that the baby's torso becomes transparent in the corner of the pic? That's just lazy photoshopping, but geez... it looks like a pale severed baby torso, as if this pic wasn't creepy enough!!

or this kid is actually a new mini finger food, if you think that the blanket being the napkin.

I haven't been able to sleep since I saw this ad ... off to BK

I think the ad is a bit clever and am relieved that they didn't actually paint the child's face hair but used PhotoShop instead. I'm not sure about the tagline though, and I agree that the transparency of the baby's torso is a terrible oversight.

nice man... you got linked from boingboing... should increase your hits like crazy
this ad is just terrible.

"Come to McDonald's and have a burger and some nightmares"

The most creepy thing about thye "baby" is the blood stained lips from eating animal flesh.

I don't know what seems to be the problem. He look cute and kind of funny
How you scared of a baby clown... Its not even a real baby or clown..

all the baby is missing a red curly fro for hair and some white gloves then he really
looks like Ronald. The purpose was so that it look like Ronald McDonald not a baby.
and if you scared of clowns to begin with you shouldn't be eating mcD's

What just opened? - his mouth
What's being loved? - having something inappropriate shoved down your throat

a pedophile's delight

i think that baby is adorable! even though i happen to despise mcdonalds. the cuteness, however, doesn't improve the poor copywriting. the tagline doesn't jibe with the photo. maybe "brand new. near kimaya korthru." or whatever.

i can't believe how many people freak out over this. PS oversight notwithstanding, the execution is hilarious. let's not forget BK uses an oversized euphoric plastic freak. these posts are indicative of the complacency and comfortable mediocrity advertising is experiencing.

Is this a video? Want to watch. How do you open it?

that's the last time I ever shag a clown.

Re severed torso photoshopping: I think the intent was to have the fringe blanket covering the baby's bottom half.

Still terrifying. Still a terrible ad.

Too bad it wasn't a Sephora store, then the baby could be wearing adult female makeup, like an infant Jonbenet.

You have to know your Kothrud in Pune to understand this one I guess.

This one will just not fly.

What a really stupid ad.

This ad to me did not make any sense at all. Just opened? Just unwrapped a baby Ronald?
Doesn't make sense at all. Babies should never be in ads, especially not fast food ads,
the only ads they should be in are baby food ads. PEDOPHILES WILL LOVE THIS. Everyone
else will just be creeped out.

*This* is how you sell beef to people in India?
Sad...

Rather than be negative (ok, I think this ad is disgusting), anyways - some positive thought. Ever think of an execution of a shot at the base of a cradle and all you see are two large shoes poking up? Is this really via LB Worldwide?

Incredible creep out - may work well as a horror movie ad.

I think the kid looks surprised because they cut off one of his ears and sold it as a McNugget.
Or, maybe his mouth is open because they are going to feed him his ear.

Finally, they hired Ron English for their ad campaign.

WHOA! A Clockwork Orange meets 1984 meets...repulsiveness beyond the imagination. Pass the dahl.

i never did like people who drool and can't use the toilet but this has sealed the "ha[[y meal"deal this time But what do we expect from the same "fun"group of french fry frying 100million cow slaughtering,cryogenically preserved salad serving (
unthaw in microwave for 30 seconds),hot cherry pie (and they do mean cherry not cheeries)pushing geniuses who have a mayor with a big mac for a head and when are they gonna put that hamburgular behind bars.
you know that burgur king guy was already giving me nightmares now i have this unholy abomination
thatfrom the looks of it came up out of the fryer a creature formed out of all the old globs of batter that the new fryer guy on the night crew failed to properly clean
i mean really is ronald himself some hermaphoditic monecious lifeform which has now began to create young because i can't imagine what sort of female would mate with this clown

hey cheny wanna go hunting in macdonald land? oh look a quail !oops!looks like it was actually a clown baby thank you sir for saving this great nation

This is from India, where they are not supposed to eat cows, or encourage atherosclerosis in infants for that matter. Kinda reminds me of "Pennywise" from Steven King's "IT". Hey...... "I'm Lovin' IT"!!!

Guys, get over it. It's just a baby, albeit a perturbing one.

Doesn't this suggest that Ronald's finally knocked up some poor she-clown?

I don't get it. What's wrong with the picture? Is there something happening out of frame that my browser isn't showing?

I live in India and I can see how you would associate this with unsavouray things. But most people here wouldn't, a baby with an open mouth just means it's hungry.

McDonalds is repulsive though, they target kids in India and make them fat.

Looks like the kid from "The Grudge," to me. Creepy.

...and for instance a 6 year old kid decideds where it is going to eat? And is in the fiscal situation to pay for it??

Nice try blaming childhood obesity on McDonald's - suddenly they are the only business in the world that sells products a) targeted at kids b) that may not be considered the highest nutritional value...??

If the fat lazy parents didnt take them there, or actually spent some time out playing in the yard with their kids promoting a healthy lifestyle, I'm sure a kid could eat what they want. A parent can say no.

The advert is freaky, but I think it gets is point across. The English is simple because it is not written for the American/English market, but for the Indian market... hence simplified.

So does this means in india, because they hate Mcdonald's, they should show hungry white kids being a blown-up doll?

Is this Ad pro or against Fast Food - I´m confused!?

Andy M:

His flesh is so white. It makes me want to go eat lots of veal.

If I am not mistaken, they are not peddling beef at Indian McDonald's outlets. They sell lamb.

Seriously, this baby is super creepy and the make-up is AWFUL. I feel as though viewing this took 2
years off my life. Why would anyone want to see this besides to mock it. I truly hope the pinheads that created this
decided to NOT PRINT this ad. Ah!

How can any of tyou think that this baby is cute? It looks like a inflatable sex doll with make-up on it. Why would a picture of a grotesque baby clown make me want to eat horrid, fat and cholesterol laden garbage that McDonald's produces? The artist who conceived of this ad is clearly a bit out of touch.

I think that this ad is extremely effective....at promoting birth control, that is.

Yah...I think Americans are just sick and twisted...This campaign would Never work here...But Maybe people in India are just a bit more innocent...For one...They probably don't have blow-up dolls in the marketplace.

_@_v - now THAT is some good old-fashioned nightmare fuel!

I guess this means Ronald has won over the local girls. Mrs. Kothrud has a lotta 'splaining to do. "Really, Sanjeep, he looks just like you. How could you think that? I don't even know any clowns..."

I think it says a lot about the nature of the readers that you all think of inappropriate, lewd descriptions when you look at this ad.

Personally, its a cute baby. An advertisement for a well known business. Kind of like Muppet Babies or the new Sesame Street Babies.

I guess those of you who have a pedophilic mind will always see perversion even where there is none intended. How sad.

I know what you mean. There are some sickos who even think that babies RESULT from sex! Whereas you and I know they are actually brought by a Cute Muppet Stork.

Coulrophobia, or fear of clowns, is one of the most common fears in the U.S.
Perhaps that isn't the case in India. This certainly gave me plenty of fuel
to freak out my friends.

To the viewed who thinks this is cute: "I think it says a lot about the nature of the readers that you all think of inappropriate, lewd descriptions when you look at this ad."

Your sense of cute is actually rather misaligned, and it leans towards the macabre. To state the obvious, namely, that this ad is frightening and grotesque does not suggest that any of us here have dirty minds. In fact, the comparison stems from the sordid, lewd images that the media bombards us with every day. More than anything, I would suggest that the artist himself has a dirty mind, for it is clearly his unconscious, repressed perversions that have surfaced in the form of this horrid image, which has captured the tripe that TV, cinema and print media bombard us with.

I would be more worried about your own sense of aesthetics and the "cute" than whether or not any of us have dirty minds.

this looks a lot like harlequin ichthyosis. not cool.

d idea is gr8888!!!!! congo!! the kid could have looked better with only one facial element
probably only eye make-upor only red nose.

if you get an egg mcmuffin and open the bun up and squeeze a tiny bit of ketchup on top... that is exactly what it looks like.

Absolutly awesome! We Americans need to lighten up and join the rest of the world and stop thinking everything is ruining the youth of our land. sheesh

OK, now everyone rush over to the Da Vinci Code blogs and blast away.

Surely video games are to blame, or maybe George Bush has something to do with this ad. Just keep pointing fingers until all options have been exhausted...and then go smoke a cigarette...or try talking on your cell phone and driving at the same time so we all have something else to denounce.

I am off to catch the matinee of The Da Vinci Code, with a Super-Sized #1 tucked away in my girl friends purse…come to think of it why doesn’t McDonalds move into theatre lobbies?

Seriously, go do something productive.

Hypocritically Yours,
The Freaky Burger King Guy

If you look at his hands, he's about to unsheath a dagger... scary + creepy!

I'm hating it.

The people who're finding this ad scary have had troubled childhoods.( i'm guessing a they're victims of child molestation. i feel sorry for you guys) there's nothing scary about it. On the contrary it brings a smile to your face. It's very fresh. you look at it. you smile and you move on.