McDonald's Australia: House

Breakfast 6:00 til 10:30

Advertising Agency: DDB, Australia
Executive Creative Director: Matt Eastwood
Deputy Creative Director: Steve Back
Creative: Ant&Alex
Photographer: Mat Baker
Retoucher: Dennis Monk
Typography: Jason Young
Account Handler: Michael Godwin

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16 comments

Bundy Agency's picture
Bundy Agency
597 pencils

nice photgraphy
pfftish idea

varatphong's picture
varatphong
78 pencils

Ahhh ... it's time for that first cup of tea to gently awaken my senses.

Varat
http://www.puerhcha.com

Rog's picture
Rog
6094 pencils

Sweet but short.

>>>> That's not an ad. THIS is an ad.

jennywhx's picture
jennywhx
1142 pencils

sweet photography :)
but why don't push it further?

Rog's picture
Rog
6094 pencils

Australian subtley, Jenny.
Keep it simple and intriguing... to create the mood/feel... and draw you in.

Out of interest, what do you think it needs?

>>>> That's not an ad. THIS is an ad.

jennywhx's picture
jennywhx
1142 pencils

need "life", i don't feel sense of life inside. not sure, just a blur feeling.

Mystique's picture
Mystique
122 pencils

The visual gives you that kinda of 'blur' feeling because its in the morning. The moment you wake up. The moment the rays hit your eyes but the first thing you thought about was McDs Breakfast. But like I said. One nice great photo is enough... you dont have a campaign with 3 same idea ads, shot in different ways. Its all about pushing for the other moments you wake up and you first thought of McDs Breakfast.

: : mystique : :

jennywhx's picture
jennywhx
1142 pencils

hey thanks Mystique, but i said "blur" is that i haven't structure the idea in my mind nicely so it is just a blur idea in my mind.

by the way, the reason i say it is lacking of "life", maybe is because of every morning i wake up, i would have not only the sunrise, perhaps some human noise, some birdcall, some "life". and mcD, for me is a lively brand, which involve much on human interaction and bonding, i go mcD because of the smile on the waiter's face and maybe i will meet some cute kids...

yes i do think this photography is very nice. but the warmth of mcD used to give me is not there.

Tero Ylitalo's picture
Tero Ylitalo
583 pencils

McNifique.

"Pastes like shit."

Chocolat's picture
Chocolat
288 pencils

i like the photography a lot... ummm, but i kind of get what jenny means. It lacks the spark somehow. I'm sorry for sounding vague but i really can't place my finger on it

Intern's picture
Intern
10 pencils

When people start talking about the photography instead of the ad i guess it has to be a very ordinary ad

everartz's picture
everartz
7611 pencils

i dont like it.... it cant be an ad thou! well the sun rises on the Mc logo... and in my kitchen as well... so whats so good about it to make people go o that resataurant and have junky food!??

| Everartz |

Yokel's picture
Yokel
604 pencils

I'll be around in the morning. Put the kettle on?

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Lovely photography, and a nice idea for the hated arches of sin.

8/10

-----------------------------
It's only an ad.

Laurent's picture
Laurent
289 pencils

I find this really nice. lovely photography

eastonellis's picture
eastonellis
34 pencils

La metáfora visual está bien utilizada y representa bien el servicio de desayunos de Mc Donalds. Es una buena idea, quizás no una graaaaan idea, pero es buena

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