McDonald's: Asterix

Come as you are

The continuation of the McDonald’s “Come as you are” saga became the most talked about advertising campaign of the summer in France. With this campaign McDonald’s continues to pay homage to the diversity of their clients, this time with the help of a cast filled with magic and humour

Advertising Agency: BETC Euro RSCG, France
Agency Management: Christophe Defaye, Eugénie Lefebvre
Global Creative Director: Stéphane Xiberrasjean-Michel
Creative Director: Stéphane Xiberras
Art Director: Jean-Michel Alirol
Assistant art director: Pierre Boutin
Copywriter: Dominique Marchand
Strategic Planning: Clarisse Lacarrau
Photographer: Vincent Dixon
Art Buyer: Stéphanie Giordano
Published: August 2010