McDonald's: Asterix

Come as you are

The continuation of the McDonald’s “Come as you are” saga became the most talked about advertising campaign of the summer in France. With this campaign McDonald’s continues to pay homage to the diversity of their clients, this time with the help of a cast filled with magic and humour

Advertising Agency: BETC Euro RSCG, France
Agency Management: Christophe Defaye, Eugénie Lefebvre
Global Creative Director: Stéphane Xiberrasjean-Michel
Creative Director: Stéphane Xiberras
Art Director: Jean-Michel Alirol
Assistant art director: Pierre Boutin
Copywriter: Dominique Marchand
Strategic Planning: Clarisse Lacarrau
Photographer: Vincent Dixon
Art Buyer: Stéphanie Giordano
Published: August 2010

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18 comments

Guest's picture
Guest

Beautifully illustrated and pays homage to a classic french comic, but no.

Guest's picture
Guest

Beautifully illustrated and pays homage to a classic french comic, but no.

reasonwhy's picture
reasonwhy
143 pencils

Insult.
Asterix used to resist to invaders. Mc Donald's is one of them.

Dzsoi's picture
Dzsoi
5114 pencils

Good one! But moral issues has nothing to do with a light smile.

Guest's picture
Guest

no, no, no. already the fact that mcdonals' in france/europe is an outrage....then ruin/prostitute Asterix? insult!!!!!!!!!!

Guest's picture
Guest

Beautiful art direction, but the idea gets lost.

Guest's picture
Guest

In comic world, this ad is like selling french flag as toilet paper.

monsieurange's picture
monsieurange
520 pencils

This has nothing to do with the two previous

Roger Keynes's picture
Roger Keynes
5497 pencils

That's why I like it.
Six! :)

Will Think for Salary

Guest's picture
Guest

¡Mc Dowell's!

Guest's picture
Guest

then ideally even cacophonix should be in

morse's picture
morse
14049 pencils

Dunno if France will be happy about this. They are already paranoid about protecting their culture from global influence.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

makelogobigger's picture
makelogobigger
417 pencils

as if they have some culture

STFU and Make the Logo BIGGER!

reasonwhy's picture
reasonwhy
143 pencils

va te faire foutre, enculé ... are 5 words of language, and language belong to a culture :)

Guest's picture
Guest

Yes the french have no culture... except the cinema (they invented it) except the theatre ( Moliere... Racine...) except photography (they invent it)... except litterature ( not enough place here to talk about it) except art ( not place enough... but all the french museum are free on Sunday, go there stupid) ... waouh... sorry, i love the french culture
but maybe you don't know what culture is... ad-man...

AssassinX's picture
AssassinX
1329 pencils

Very good illustration.

Guest's picture
Guest

"faute de goût !"

Jerry Foster's picture
Jerry Foster
18 pencils

McDonald's really represent cultural diversity. One of their campaigns featured the line "I'm loving it" and it is translated to every language where McDonald's is present.

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