McDonald's: Apartment, Nuclear

Don't make big decisions on an empty stomach.
McDonald's. I'm lovin' it.

Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Copywriter: Martin Lundgren
Art Director: Lennart Claesson
Photographer: Adamsky
Other credits: Andreas Hallgren

1 comment

A stranger abroad's picture
A stranger abroad
427 pencils

Nice message tailored to media. Must admit I have never seen this strategy used before. "Don't make big decisions..." I like it. It is a smile in an unexpected environment.

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