Apartment, Nuclear

Agency Network: 
January 2007

Print advertisment created by DDB, Sweden for McDonald's, within the category: Food.

Don't make big decisions on an empty stomach.
McDonald's. I'm lovin' it.

Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Copywriter: Martin Lundgren
Art Director: Lennart Claesson
Photographer: Adamsky
Other credits: Andreas Hallgren

Comments (1)

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A stranger abroad's picture
A stranger abroad
Activity Score 427

Nice message tailored to media. Must admit I have never seen this strategy used before. "Don't make big decisions..." I like it. It is a smile in an unexpected environment.