McDonald's: Angry wall, 4

Let's keep the city nice. Use the trash can.

Advertising Agency: DDB Denmark
Creative Director: Patrik Danielson
Art Director / Copywriters: Bue Peitersen, Mikkel Møller
Photographer: Christian Stæhr
Published: July 2008


capywriter's picture
5509 pencils

I really don't get the idea of putting two key holes next to each other on a wall... Or is that something very usual in Denmark? If so, what are they used for???

Crisp One's picture
Crisp One
2005 pencils

this is fuhking bad, dude.

besides who the fuhk puts keyholes by drains.(see other comps)

makes it not only look like People from denmark are slobs, but
there city engineering is done by a bunch of RETAAAARDS!

Wordnerd's picture
6658 pencils

i really respect mcdonalds for approving their products being shown as trash - the more i pity the agency for not using this oportunity. sad.

kgeiger's picture
7230 pencils

I completely agree. What a wasted opportunity. :(

vidya.shankaran's picture
724 pencils

Yeah i totally agree. They could have just shown an empty soda cup instead of including the spillage as well.

iRIO's picture
224 pencils

па-ра-м-пам-па..я це люблю..

Jahongir's picture
44 pencils

Не понель вас! Вы песню паете нежели обсуждаете тему )))

Foster's picture
52 pencils

I get it. I think some other executions would be a good idea, rather than the same visual with a different piece of trash. Maybe whole buildings looking like they are frowning or other things from the city?

the Pun-isher's picture
the Pun-isher
228 pencils

This is for "Le Douche"...quit cussing man.
I don't like this ad either, but say what you wanna say in a constructive manner. Too many times this kinda thing happens in brainstorms(idea killers), and then that person stops adding their ideas for fear of being critisized. Think about that man.

Foster's picture
52 pencils

I agree. If your going to step on someone's work let us see a link to a bloody amazing personal folio.

thosefarkers's picture
23 pencils

Agree, but ppl are not all think like u. so can not control.nothing k do.

Crisp One's picture
Crisp One
2005 pencils

i posted a smart water campaign in the exhibition form from my book out of school, with instructions to "Tear it apart" so please do....listen I understand the if you have nothing to say, dont say it at all, but if I were the CD on this and the art director brought this into me. I would say " NOOOO....BAD!" and squirt him with a spray bottle.

terry127's picture
80 pencils

is it done by children????

seekyu's picture
18 pencils


rave's picture
51 pencils

Denmark guys, this campaign is a DENT MARK on ur carrier!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

crisis's picture
189 pencils

Why'd they put a penis on the wall too? No wonder he's angry.

raheelfaraz's picture
26 pencils

its not communicative.....

amenu's picture
10 pencils


This ad is works !!
you all guys think how it works .... I will say. If anyone see this dirty, they feel themselves to ''Keep city clean with trash''

Please dont waste your time with wholes like stuffs.

Designing they did nice way, with color matching of walls. less colors, and real image.

I think the judges are fools who post comment.

Hey Patrik D. go on ! I like it. but please dont 'important' any useless things like as PIPES inside WHOLES'... why not you try to make a draw shape on wall with Mac's meal ?

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