McDonald's: Angry wall, 1

Let's keep the city nice. Use the trash can.

Advertising Agency: DDB Denmark
Creative Director: Patrik Danielson
Art Director / Copywriters: Bue Peitersen, Mikkel Møller
Photographer: Christian Stæhr

July 2008


tipptapp's picture
133 pencils

So, there are two keyholes in the wall??? What are they there for?

bluebritfan's picture
47 pencils

to open up to a better city.. lol. never got it... it could be stains, grafitti, or whatever.. anything than keyholes.. keyholes are in doors, not in walls.. got it, copy and art director? got it? got it, mcdonalds?

fersvax's picture
1239 pencils



special k's picture
special k
145 pencils

two keyholes in the wall?

dico's picture
332 pencils

mmm... so weird, i dont know...

Indiana Journo's picture
Indiana Journo
26 pencils

Oh.. I guess that's the idea then, the scowling face that disapproves of the trashed Mc-pack.. But why are there two keyholes right next to each other, on the outer wall of what seems to be a street?
Okay concept, vague execution.

terry127's picture
80 pencils

can someone just explain the key holes

is it a Denmark thing or what?????

mpaev's picture
4 pencils

I can explain.

The keyholes in the wall is a commen thing in Denmark.

Its used by Socialcare personal to gain access to the home of the person they care for.
when they turn the key in the lock it releases a cylinder with the key to the house. and thereby they only need to bring one key with them instead of a lot.

Hope it explain it ;)

miko1aj's picture
3086 pencils

nice, simple campaign.

rave's picture
51 pencils

Denmark guys, this campaign is a DENT MARK on ur carrier!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

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