McDonald's 24/7 Drive Thru: Lights

Advertising Agency: DDB Auckland, New Zealand
Executive Creative Director: Toby Talbot
Creative Group Head: Paul Hankinson
Creatives: Emmanuel Bougneres, Joe Hawkins
Photographer: Fraser Clement
Retoucher: The Lounge

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29 comments

Wordnerd's picture
Wordnerd
6662 pencils

Yeah right. who's going to recognize this without the title

man thurd's picture
man thurd
76 pencils

Done 10,000 times oldready.

sumsum's picture
sumsum
615 pencils

maybe showing just the lights on the street would have been better

NomadDCLXVI's picture
NomadDCLXVI
443 pencils

I got it only when I red the name - so ...
agree to Wordnerd - it works lousy without a name.

dclxvi

kgeiger's picture
kgeiger
7085 pencils

I'm lovin' this.

sonucoues2002's picture
sonucoues2002
804 pencils

me 2 me 2 :)

ZaboZaboZabo's picture
ZaboZaboZabo
595 pencils

No one will get it except people from advertising.

jazarah's picture
jazarah
1262 pencils

i didn't see it before, maybe it's over used, but it's nice, I like it

dannyvall's picture
dannyvall
78 pencils

DONE DONE DONE DONE DONE

Have Heart's picture
Have Heart
922 pencils

Smart, but too subtle.

ErnestBurden's picture
ErnestBurden
2 pencils

Very nice.

And why shouldn't you have to read the copy...if you didn't then it wouldn't need to be there.

mpindy's picture
mpindy
165 pencils

Never in a million years would I have seen the golden arches. And the ad looks rather creepy for a McDonald's spot. Not lovin' it.

shana's picture
shana
12 pencils

Oo ow. Because of your post, i actually get what its saying. I'm slow :(

everartz's picture
everartz
7611 pencils

let me ask this question: what value does this ad add to the brand? its a nice twist maybe.. but too subtle and wont have the residual impact in people's heads...
--
Everartz

| Everartz |

adamrich's picture
adamrich
48 pencils

i'm getting fed up with adverts for advertising people, if some of us lot aren't getting it joe public never will. make ad's for the target audience, not us.

Delfondo's picture
Delfondo
86 pencils

Ya lo realizo argentina!!! hace como 9 años.

borifasio's picture
borifasio
24 pencils

Good idea, but where's the brand?

rebelscum's picture
rebelscum
2114 pencils

Got it in about 3 seconds. Perfect with just that headline. If it were actually running, throwing an "IM LVN IT" on the licence plate would prolly drive it home.

They say "done done done", but I've never seen it. I guess I need to read my CAs more.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

You gotta be kidding me. Waaay to subtle. And ugly.

bertie's picture
bertie
54 pencils

3/10

Ad_Man's picture
Ad_Man
828 pencils

made me think: tarantino's death proof meets super size me. i think i wouldn't have gotten this without the title.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

jumpp21's picture
jumpp21
26 pencils

jumpp21
would have been better if background wasn't so rural. Maybe the back of an employee head sticking out of side looking towards car.

stephenakiogbe's picture
stephenakiogbe
12 pencils

i wouldnt have known this is McDonald's. had the car been darkened and we see more of the light and the reflection more like traced out from the logo. it looks like a teaser without the logo

Garg0yle's picture
Garg0yle
144 pencils

Needs the Mc Logo. And it would be good.

When will you 'ad guys' learn that the 'T.G.' for 90% of the ads put up here is the award jury... and not the TG of the product itself.

Keeping that in mind it is smart and works with a logo. Without a logo, and if you don't have a descriptor line, it is just a car with lights on.

nitin456's picture
nitin456
133 pencils

very nice

nohany's picture
nohany
8 pencils

good & new idea but i recocnized it after i read the name

surebud's picture
surebud
19 pencils

Would have been more apparent if the outline had been photo shopped betta

bslayout's picture
bslayout
39 pencils

hmmm..
good one

but u should mention the title.

a_vision_z

KDadá's picture
KDadá
106 pencils

I knew it was McDonalds bcuz i read the site description!...Is cool but ppl´d get it better with at least the "im lovin' it" somewhere in this one!

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