Advertising Agency: DDB Auckland, New Zealand
Executive Creative Director: Toby Talbot
Creative Group Head: Paul Hankinson
Creatives: Emmanuel Bougneres, Joe Hawkins
Photographer: Fraser Clement
Retoucher: The Lounge
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29 Comments
Yeah right. who's going to recognize this without the title
Done 10,000 times oldready.
maybe showing just the lights on the street would have been better
I got it only when I red the name - so ...
agree to Wordnerd - it works lousy without a name.
dclxvi
I'm lovin' this.
me 2 me 2 :)
No one will get it except people from advertising.
i didn't see it before, maybe it's over used, but it's nice, I like it
http://jazarah.net/
DONE DONE DONE DONE DONE
Smart, but too subtle.
Very nice.
And why shouldn't you have to read the copy...if you didn't then it wouldn't need to be there.
Never in a million years would I have seen the golden arches. And the ad looks rather creepy for a McDonald's spot. Not lovin' it.
Oo ow. Because of your post, i actually get what its saying. I'm slow :(
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Shana
let me ask this question: what value does this ad add to the brand? its a nice twist maybe.. but too subtle and wont have the residual impact in people's heads...
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Everartz
| Everartz |
i'm getting fed up with adverts for advertising people, if some of us lot aren't getting it joe public never will. make ad's for the target audience, not us.
Ya lo realizo argentina!!! hace como 9 años.
Good idea, but where's the brand?
Got it in about 3 seconds. Perfect with just that headline. If it were actually running, throwing an "IM LVN IT" on the licence plate would prolly drive it home.
They say "done done done", but I've never seen it. I guess I need to read my CAs more.
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"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
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I have thousands of pencils and $1.50 so I'm off to Starbucks
You gotta be kidding me. Waaay to subtle. And ugly.
3/10
made me think: tarantino's death proof meets super size me. i think i wouldn't have gotten this without the title.
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
jumpp21
would have been better if background wasn't so rural. Maybe the back of an employee head sticking out of side looking towards car.
jumpp21
i wouldnt have known this is McDonald's. had the car been darkened and we see more of the light and the reflection more like traced out from the logo. it looks like a teaser without the logo
Needs the Mc Logo. And it would be good.
When will you 'ad guys' learn that the 'T.G.' for 90% of the ads put up here is the award jury... and not the TG of the product itself.
Keeping that in mind it is smart and works with a logo. Without a logo, and if you don't have a descriptor line, it is just a car with lights on.
ShanGhai!
very nice
good & new idea but i recocnized it after i read the name
Would have been more apparent if the outline had been photo shopped betta
hmmm..
good one
but u should mention the title.
a_vision_z
I knew it was McDonalds bcuz i read the site description!...Is cool but ppl´d get it better with at least the "im lovin' it" somewhere in this one!