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McDonald's 24/7 Drive Thru: Lights

McDonald's 24/7 Drive Thru: Lights
Your rating: None Average: 5 (49 votes)

Advertising Agency: DDB Auckland, New Zealand
Executive Creative Director: Toby Talbot
Creative Group Head: Paul Hankinson
Creatives: Emmanuel Bougneres, Joe Hawkins
Photographer: Fraser Clement
Retoucher: The Lounge

29 Comments

Wordnerd's picture 6617 pencils

Yeah right. who's going to recognize this without the title

man thurd's picture 76 pencils

Done 10,000 times oldready.

sumsum's picture 619 pencils

maybe showing just the lights on the street would have been better

NomadDCLXVI's picture 419 pencils

I got it only when I red the name - so ...
agree to Wordnerd - it works lousy without a name.

dclxvi

kgeiger's picture 6642 pencils

I'm lovin' this.

sonucoues2002's picture 806 pencils

me 2 me 2 :)

ZaboZaboZabo's picture 584 pencils

No one will get it except people from advertising.

jazarah's picture 1270 pencils

i didn't see it before, maybe it's over used, but it's nice, I like it

dannyvall's picture 78 pencils

DONE DONE DONE DONE DONE

Have Heart's picture 922 pencils

Smart, but too subtle.

ErnestBurden's picture 2 pencils

Very nice.

And why shouldn't you have to read the copy...if you didn't then it wouldn't need to be there.

mpindy's picture 165 pencils

Never in a million years would I have seen the golden arches. And the ad looks rather creepy for a McDonald's spot. Not lovin' it.

shana's picture 12 pencils

Oo ow. Because of your post, i actually get what its saying. I'm slow :(

~~~
Shana

everartz's picture 7590 pencils

let me ask this question: what value does this ad add to the brand? its a nice twist maybe.. but too subtle and wont have the residual impact in people's heads...
--
Everartz

| Everartz |

adamrich's picture 48 pencils

i'm getting fed up with adverts for advertising people, if some of us lot aren't getting it joe public never will. make ad's for the target audience, not us.

Delfondo's picture 86 pencils

Ya lo realizo argentina!!! hace como 9 años.

borifasio's picture 24 pencils

Good idea, but where's the brand?

rebelscum's picture 2120 pencils

Got it in about 3 seconds. Perfect with just that headline. If it were actually running, throwing an "IM LVN IT" on the licence plate would prolly drive it home.

They say "done done done", but I've never seen it. I guess I need to read my CAs more.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

A.G. Pennypacker's picture 615 pencils

You gotta be kidding me. Waaay to subtle. And ugly.

bertie's picture 54 pencils

3/10

Ad_Man's picture 832 pencils

made me think: tarantino's death proof meets super size me. i think i wouldn't have gotten this without the title.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

jumpp21's picture 26 pencils

jumpp21
would have been better if background wasn't so rural. Maybe the back of an employee head sticking out of side looking towards car.

jumpp21

stephenakiogbe's picture 12 pencils

i wouldnt have known this is McDonald's. had the car been darkened and we see more of the light and the reflection more like traced out from the logo. it looks like a teaser without the logo

Garg0yle's picture 144 pencils

Needs the Mc Logo. And it would be good.

When will you 'ad guys' learn that the 'T.G.' for 90% of the ads put up here is the award jury... and not the TG of the product itself.

Keeping that in mind it is smart and works with a logo. Without a logo, and if you don't have a descriptor line, it is just a car with lights on.

ShanGhai!

nitin456's picture 135 pencils

very nice

nohany's picture 8 pencils

good & new idea but i recocnized it after i read the name

surebud's picture 19 pencils

Would have been more apparent if the outline had been photo shopped betta

bslayout's picture 37 pencils

hmmm..
good one

but u should mention the title.

a_vision_z

KDadá's picture 106 pencils

I knew it was McDonalds bcuz i read the site description!...Is cool but ppl´d get it better with at least the "im lovin' it" somewhere in this one!

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