McDonald's Sweden: Dream

Advertising Agency: DDB Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Copywriter: Magnus Jakobsson
Art Director: Fredrik Simonsson
Project Manager: Lotta Westerberg
Illustrator: Giuseppe Cristiano
Coloring: Marco Letizia
Production: Pär Martin Jansson

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14 comments

ivan's picture
ivan

Cute ad. I like the colors very much! :)

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Ivan Raszl, admin of AotW

loader's picture
loader
1141 pencils

perfect

adrianapr's picture
adrianapr
1238 pencils

this is very cool.

sparkvisual's picture
sparkvisual
56 pencils

Great! Tagline is a nice ending (perhaps the alarm clock rang?) and also doubles as a simple call-to-action. Good job!

super calibara's picture
super calibara
176 pencils

Ignition to the highest power. Bravo.

simba's picture
simba
32 pencils

bravooooo!!

bummtschakk's picture
bummtschakk
22 pencils

cool!

ad pedant's picture
ad pedant
58 pencils

maybe it's just my weekend catching up with me but without the title, it would have been in no way clear to me that the comic strip was actually a dream sequence... not for me

copycomoelcopi's picture
copycomoelcopi
822 pencils

beautiful!

HappyBirthday's picture
HappyBirthday
16 pencils

clever and brilliantly executed...good work!

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

i am so sick of dream ads, it's just an excuse to try and look creative because you can be as "out there as you want" . he guys lets just find a way of linking a dream sequence to the product and do a bunch of random images so everyone will see how off the wall are ideas are. that said...it's kinda cute haha

am-o's picture
am-o
162 pencils

hate to say it:
i love this idea, but it's been done before. it's in an archive...but instead it's just an image of the dream with the alarm clock numbers in front of it. i can't remember who it's for though - i thought starbucks, but i'm not quite sure...

Chris's picture
Chris
1987 pencils

the idea in this is very different. cool illustration.

johnstone's picture
johnstone
24 pencils

Good work Andreas. Get into FAB!

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