McDonald's Sweden: Dream

McDonald's Sweden: Dream

Advertising Agency: DDB Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Copywriter: Magnus Jakobsson
Art Director: Fredrik Simonsson
Project Manager: Lotta Westerberg
Illustrator: Giuseppe Cristiano
Coloring: Marco Letizia
Production: Pär Martin Jansson

Your rating: None Average: 5.8 (39 votes)

Comments

ivan's picture

Cute ad. I like the colors very much! :)

View Ivan Raszl's profile on LinkedIn

loader's picture

perfect

this is very cool.

Great! Tagline is a nice ending (perhaps the alarm clock rang?) and also doubles as a simple call-to-action. Good job!

View Mike Hahn's profile on LinkedIn

Its nice.

Ad(dicted)

Ignition to the highest power. Bravo.

bravooooo!!

cool!

maybe it's just my weekend catching up with me but without the title, it would have been in no way clear to me that the comic strip was actually a dream sequence... not for me

beautiful!

clever and brilliantly executed...good work!

i am so sick of dream ads, it's just an excuse to try and look creative because you can be as "out there as you want" . he guys lets just find a way of linking a dream sequence to the product and do a bunch of random images so everyone will see how off the wall are ideas are. that said...it's kinda cute haha

am-o's picture

hate to say it:
i love this idea, but it's been done before. it's in an archive...but instead it's just an image of the dream with the alarm clock numbers in front of it. i can't remember who it's for though - i thought starbucks, but i'm not quite sure...

Chris's picture

the idea in this is very different. cool illustration.

Good work Andreas. Get into FAB!

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