McDonald’s France: Fail
This campaign for McDonald's, created by BETC, came out on the day of the Baccalauréat exam results. Pass or fail, it doesn't matter, come as you are!
Advertising Agency: BETC EURO RSCG
Responsables agence: Xavier Royaux, Christophe Defaye, Eugénie Lefebvre
Directeur de création: Stéphane Xiberras
Directeur artistique: Jean-Michel Alirol
Assistant DA: Pierre Boutin
Concepteur-rédacteur: Dominique Marchand
Achat d’Art: Stéphanie Giordano
Photographe: Felix Larher
Published: July 2009
Comments
huh?
I added an explanatory description: This campaign for McDonald's, created by BETC, came out on the day of the Baccalauréat exam results. Pass or fail, it doesn't matter, come as you are!
I should've done this from the beginning.
The only thing that makes sense in this ad, is the fact that it has the word "FAIL" on it...
Doing great work is hard, criticize others is way easier.
Yep...
what the.....
Somebody please explaainn.....
fail is right...
yea i am with devkumar - WAT THE F#$%!???
Could some one please explain this?
Fail idea :)
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At least one of the creators explain if nobody else can :)
not understand, you fail...
right now it is time for exam results accross Europe, guess it means that rather you passed your exam or not you're welcome to McD's....
I can only guess, but.. I think we can see here French X-factor?
I can only guess, but I think it is French X-Factor? Becoming a celebrity is "come fast, go fast". And so is a fast food.
Stupid idea. There was a wonderful idea for the same brand a few days back. Refer that you stupids.
woe amazingly crappppyyyyyyyyy...
Non je ne comprends pas lol
so bad!
it's.......uh......ambient....I guess.....
This is not communication, as it communicates nothing. Communication Fail.
who cares about EURO RSCG ANYWAYS? Such a crappy agency...
disaster, it's not even ambient, it sucks
If I had to go and work at McD, I'd be crying too.
I'm assuming this is for recruitment?
BAD.
I'm just a student. DON'T SHOOT!
oh my god...the worlds bad idea.
Maybe you can refer back Mcdonald ad, in their ad have deeply concept. Your ad creative, but no commucation. The concept maybe use wrong way. sorry about it. its too bad ad. I respect you.
ok
dont output it. so lousy...fucking mama ass...
no me gusta.. creo que el concepto que se quiere comunicar no es claro
em... I dont understand no comprendo other words, WTF?
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