McCormick: Fish
Your food will get prettier.
Advertising Agency: Publicidad Augusto Elías, México
DGC: Manuel Ruiz
Creative Directors: Ricardo Curiel
Art Director: Luis Monsó
Copywriters: Ricardo Curiel, Valeria Rojas
Illustrator: Wow Digital
Photographer: David Eisenberg
Published: January 2009


16 comments
very dramatical
Vikram
Just remove that sauce (or whatever) from the pic, still the fish looks pretty rite?
U r right.
estan jodiendo con este aviso o es en serio?
es en serio, pensado para que nadie lo olvide, pensado para comunicar, pensado para diferenciar, pensado para que giles como tù aprendan
looks disturbing...
It just looks wrong. Sorry
I would rather it taste better.
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The thing is that the word "Buena" in spanish means two things: Hotter or pretier and tasty
First idea. Text at the top look terrible.
Mierda!!!!
Q malo!!!!
Just bad.
"...criticism supposed to be constructive. Just saying you dislike something gives nothing to the many readers who invest time in the site."
Sound familiar, Mr. Don't-Be-A-Hater???
Oh, BTW, this ad is horrible!!
es la peor campaña que vi en mucho tiempo, esta comunicacion, en la decada del 70 ya era vieja
Erm...is this fish related to Anjelina Jolly by any chance????
Que cosa tan horrenda.
Coral