McCann's: Independence

While Americans were declaring independence, the Irish were making breakfast.
America had John Hancock, but what would Ireland be today without John McCann and his Irish oatmeal? A lot hungrier, that’s for sure. And that wouldn’t sit right with Mr. McCann. He always said it takes more than political bickering to fill an empty stomach. Which is why people in Ireland have turned to McCann’s steel-cut oatmeal for over 200 years. Their oatmeal is uniquely Irish, just the way Irish people like it. Sure, John McCann never freed Ireland from British rule. But at least he never needed a microwave to cook breakfast.
Give your body the meal it deserves – a hearty, healthy bowl of McCann’s Irish Oatmeal.

Advertising School: The Creative Circus, Atlanta, USA
Creative Director: Nik Bristow, Fitzgerald+Co
Copywriter: Brandon George
Art Director: Will Lindberg

October 2009


PERP's picture
433 pencils

Like the idea, it's appealing and easily understood, but there's too much text and the type's choice don't make much sense.

.: look for the green giant on the label :.

Guest's picture

yeah there must be a legible Celtic typeface at least

mikeelrapido's picture
1929 pencils



rich43500's picture
6 pencils

way to close to a campaign from a fellow student at my undergrad program

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