McCann: World of ads, 1

Wanna rule the world of ads?
We would be more than happy to give you an opportunity.

Campaign specifically designed to appear and take over the Ads of the World home page.

Advertising Agency: McCann Erickson, Budapest, Hungary
Executive Creative Director: Gábor Havasi
Art Directors: Péter Sári
Copywriters: Viktor Mátyus, Zoltán Endrődi
Illustrators: Levente Csordás, Nikolett Pálinkás

August 2011


bknowlden's picture
3647 pencils

I can't remember exactly where I saw it a few weeks ago, but this is a rip off of those ad students who created all the twitter accounts with letters as their profile pics that spelled something like, "HIRE US" and started following Creative Directors.

This isn't a bad idea, it's just that they did it better and first.

Olafski001's picture
1193 pencils

Which was also a rip off from the oh-so-many facebook letterbombing actions that have been going on for a year now.

i think this is good.

the only thing is that this one here isn't sneaky. its obviously done with permission of AOTW, not really a sneaky takeover without the owner of the site knowing it. And that is actually cooler in the facebook/twitter versions

atb2005's picture
13561 pencils

I saw it too, on Vimeo. It was very nice. This one is not, because, as the commenter before me said, it comes with NO surprise.

TexasH's picture
365 pencils

I have to disagree with you guys. I think that the fact is not a "web guerilla" stuff/shit makes it more interesting. Just see it as a banner. In an least accurate way.

Nike Diesel's picture
Nike Diesel
13589 pencils

I don't think it's good.
It's a complete ripoff, like Olafski001 says.

kleenex's picture
41102 pencils


Roger Keynes's picture
Roger Keynes
5498 pencils

Don't mind this.

The Jobless Writer
Will Think for Salary

simonsays's picture
332 pencils

First I see (on AOW at least).
Eye catching, ok for me.
This had to be done. One time.

Log in or register to post comments