McCann Belgium: Team mate

McCann Belgium: Team mate

Advertising Agency: McCann, Belgium
Creative Director: J-L Walraff
Art Director / Copywriter: Gregory Defay
Additional credits: J-C Bouchat

Your rating: None

Comments

i dont get it

think the ad is missing "whatever" (copy?), which would be the better half he needs...

Me neither.

ivan's picture

It's a reference to the Cannes winning campaign.

So what? What's being communicated?

ivan's picture

Beyond what is written as copy — beats me.

me neither... would it be that he/she's looking for an art director???? someone please explain!!

me neither, yo tampoco.

Looks like you even need some more

NO ENTIENDOOOOOOOOOOOOOOOO

I think this guy really want to find someone to work with, because he's going to do bad advertising.
Am I right?

i think the red guy is ketchup and he's gonna get his ass kicked because he is alone. no team
http://canofthought.blogspot.com

there's ketchup but noone to fight it! So did you find anyone?

hahaha i love this continuation, just great.

fersvax's picture

This is not a "continuation"" or follow up, he changed the artwork of the original ad, posted in the walls of the Cannes festival just to let people know that he's alone, not like the "ketchup" in the original ad, formed by a lot of players. DUH!

really, you understand this ads

Nice!!!...

Las ideas se potencian cuando trabajas en equipo. Claramente hace alusión al gran premio de cannes. El tipo hizo un aviso para buscar una dupla.
Gran aviso... orginial.

You are supposed to understand.

It's a reference to the Cannes winning Campaign.

This ad makes no sense. But is that the point they are trying to make--that the idea makes no sense without a partner? Why are some of the hash marks (lines) missing from the football field? And why is McCann referencing a campaign that they did not create? And was there a second gunman on the grassy knoll? Is there life on another planet? Are Monica and Chandler still together in re-run heaven? Just how many licks DOES it take to reach the center of a Tootsie Roll Pop? So many mysteries, so little time. The world may never know.

Hey the grand prix on this campaign is enough... don`t strecht it

This is very, very, very far stretched. Poor dude won't get a teammate who saw this ad, I guess...

Here is the reference to the Cannes grand prix campaign:

http://adsoftheworld.com/cannes_lions_2007_winners_press_grand_prix

Es referente a Grand Prix de Cannes. Mirar la placa y logo que resalta en la parte izquierda de la gráfica. Gregory Defay, que es el director creativo de la agencia, habla que estando solo la publicidad pierde significado. Él mira un equipo. Es una especie de reconocimiento a su trabajo, esperando encontrar gente que quiera trabajar con él.

Exacto, se trata de reclutar gente, nuevos talentos, alguien se apunta?

thanks a lot to whoever has given that cannes ad link....
after that this ad is understood..

¿quién quiere ser dupla de alguien que arruina un GP tan impunemente?

Maybe just tired of playing with himself. Confusing message without seeing knowing Tide ads behind this. Private joke stuff with shonky retouching.

== Bring back fags, lard and the biff.

Its an ad targetted at ad people... ad people who have seen and recognise the previous award winning campaigns as in the links. If you didn't "get it", then you're probably not the ones they need.

hope this helps.

continue like that and you'll be alone forever.

COMO QUE NO ENTIENDEN ?

ES UN JUGADOR SOLO EN CONTRA DE TODO UN EQUIPO JAJAJAJAJA..

ESTÁ SENCILLO, EL JUGADOR QUE VEN , ES LA KETCHUP. Y ESPERA Q VENGA EL OTRO EQUIPO Q ES TIDE, y menciona q no tiene ninguna oportunidad. . .

q no lo ven ?

I find the ad is good... it takes someone from advertising to understand.

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