McCafe: Coffee bean

39 comments

Stigset's picture
Stigset
1456 pencils

Exellent :)

Blessilda Mok's picture
Blessilda Mok
117 pencils

Why didn't I think of this?!! Darn. Brilliant! Congratulations to the team.

bartwhite's picture
bartwhite
80 pencils

nice!

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

uhg amazing! damn it haha

LeeHarvey's picture
LeeHarvey
3045 pencils

....

mapliopl's picture
mapliopl
146 pencils

either this ad is oooold or has been done before. it's alright...

andrej dwin's picture
andrej dwin
939 pencils

I've seen something similar a few years ago. (black people in yoga-style poses looking like a coffee grain).
but still this one rocks!

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stateoftheart's picture
stateoftheart
181 pencils

i would have never known it was a coffee bean without the title, it looked more like an old crusty burger to me

Guest's picture
Guest

i didn't know it was a coffee bean until i read someone's comment. looks like potatoes and sausage.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I got the coffee bean right away. But now that you brought up the baked potatoes and sausage, that's ALL I SEE!!! :D

escapetrain's picture
escapetrain
9 pencils

Obviously spoof ad! There is noway Mac Donalds accepted this kind of creative...

ivan's picture
ivan

I worked for McD and they would. They always want the subject big. And, this IS big.

Ivan Raszl, admin of AotW

Fridgerator's picture
Fridgerator
458 pencils

Thats the whole point of the ad.. its supposed to look like a burger, but its a coffee bean. The click comes when a person reads the line, "McCafe". Nice observation, but it still doesn't tell me why mcdonalds coffee is better. Only tells me that it could taste like their burgers.

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The concept is only as good as the execution.

robotandspark's picture
robotandspark
22 pencils

ah very clever..... i love the way that creatives are making things look like other things.

Hazem El Saadani's picture
Hazem El Saadani
6 pencils

Brilliant!

Barkach's picture
Barkach
199 pencils

Either look like the uglier coffee bean in the world, or the creppiest burger of all.

Ed Mintone's picture
Ed Mintone
585 pencils

Mc smart

Guest's picture
Guest

I don't want to dampen things. I think this is really smart. Very clever indeed. But the first thing in my head is "Ew! Gross burger!.... oh, coffee. cute." but to the consumer-mind part of me, I'm still left with the lingering burger thought... just a counter example, and probably not a very popular one :)

tjb1970's picture
tjb1970
491 pencils

i like this is ad if the sole purpose is to say mcdonald's now has coffee. because that's all i get from it. doesn't say anything about the quality, but maybe it doesn't need to.

candy girl's picture
candy girl

To those who has negative comments on this ad. You are either a freelancer begging for a job or in a shitty agency about to get fired soon. Kudos to the team who did this. Nice idea.

raw's picture
raw

nice ad...good concept..but they should have worked on the bean more to look more realistic..but its ok the idea is there.

kgeiger's picture
kgeiger
7102 pencils

Congrats are in order.

Dipu's picture
Dipu
32 pencils

Nice AD

Guest's picture
Guest

that's why i would never go to a mccafé. i worry that my coffee could taste like all the other crap food they're selling.
may work for all the stupid mcd followers

Guest's picture
Guest

credits:

sebastian h. and stefan e. from heye and partner, germany (ddb) are the fathers of this ad.

unfortunately it didn´t won a lion... but mcDonalds liked it and that is what counts.

ivan's picture
ivan

Thanks!

Ivan Raszl, admin of AotW

jossierra's picture
jossierra
51 pencils

Simply great!

Pombooie's picture
Pombooie
407 pencils

Wunderbar!

Toni's picture
Toni
106 pencils

Not apeticing at all.

oshe's picture
oshe
852 pencils

graphics associations, again, again, again, again, again X 20000000000

··o.s.h.e··

oshe's picture
oshe
852 pencils

graphics associations, again, again, again, again, again X 20000000000

··o.s.h.e··

Guest11's picture
Guest11

come show us some of your magnificent work

ihaveacomment's picture
ihaveacomment
18 pencils

I think these look disgusting, it just looks like a rotton big mac, why is that appealing. I thought it was an anti mcdonalds ad for a while.

Julien's picture
Julien

Excellent

gracey's picture
gracey
100 pencils

nice concept

Guest111's picture
Guest111

concept? this is just a graphic association

johnromero's picture
johnromero
114 pencils

To some people it really have sexual connotations..
But.. LOL is McDonald..

No hay tiempo to lose!

odd1's picture
odd1

clap clap clap.

Guest's picture
Guest

I just had a McCafe Mocha, worst decision ever! Tastes like crap! Will never buy again.

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