McCafe: Coffee bean

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Stigset's picture
1456 pencils

Exellent :)

Blessilda Mok's picture
Blessilda Mok
117 pencils

Why didn't I think of this?!! Darn. Brilliant! Congratulations to the team.

bartwhite's picture
80 pencils


Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

uhg amazing! damn it haha

LeeHarvey's picture
3045 pencils


mapliopl's picture
146 pencils

either this ad is oooold or has been done before. it's alright...

andrej dwin's picture
andrej dwin
939 pencils

I've seen something similar a few years ago. (black people in yoga-style poses looking like a coffee grain).
but still this one rocks!
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stateoftheart's picture
181 pencils

i would have never known it was a coffee bean without the title, it looked more like an old crusty burger to me

Guest's picture

i didn't know it was a coffee bean until i read someone's comment. looks like potatoes and sausage.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I got the coffee bean right away. But now that you brought up the baked potatoes and sausage, that's ALL I SEE!!! :D

escapetrain's picture
9 pencils

Obviously spoof ad! There is noway Mac Donalds accepted this kind of creative...

ivan's picture

I worked for McD and they would. They always want the subject big. And, this IS big.

Ivan Raszl, admin of AotW

Fridgerator's picture
458 pencils

Thats the whole point of the ad.. its supposed to look like a burger, but its a coffee bean. The click comes when a person reads the line, "McCafe". Nice observation, but it still doesn't tell me why mcdonalds coffee is better. Only tells me that it could taste like their burgers.

The concept is only as good as the execution.

robotandspark's picture
22 pencils

ah very clever..... i love the way that creatives are making things look like other things.

Hazem El Saadani's picture
Hazem El Saadani
6 pencils


Barkach's picture
199 pencils

Either look like the uglier coffee bean in the world, or the creppiest burger of all.

Ed Mintone's picture
Ed Mintone
585 pencils

Mc smart

Guest's picture

I don't want to dampen things. I think this is really smart. Very clever indeed. But the first thing in my head is "Ew! Gross burger!.... oh, coffee. cute." but to the consumer-mind part of me, I'm still left with the lingering burger thought... just a counter example, and probably not a very popular one :)

tjb1970's picture
488 pencils

i like this is ad if the sole purpose is to say mcdonald's now has coffee. because that's all i get from it. doesn't say anything about the quality, but maybe it doesn't need to.

candy girl's picture
candy girl

To those who has negative comments on this ad. You are either a freelancer begging for a job or in a shitty agency about to get fired soon. Kudos to the team who did this. Nice idea.

raw's picture

nice ad...good concept..but they should have worked on the bean more to look more realistic..but its ok the idea is there.

kgeiger's picture
7059 pencils

Congrats are in order.

Dipu's picture
32 pencils

Nice AD

Guest's picture

that's why i would never go to a mccafé. i worry that my coffee could taste like all the other crap food they're selling.
may work for all the stupid mcd followers

Guest's picture


sebastian h. and stefan e. from heye and partner, germany (ddb) are the fathers of this ad.

unfortunately it didn´t won a lion... but mcDonalds liked it and that is what counts.

ivan's picture


Ivan Raszl, admin of AotW

jossierra's picture
51 pencils

Simply great!

Pombooie's picture
407 pencils


Toni's picture
106 pencils

Not apeticing at all.

oshe's picture
852 pencils

graphics associations, again, again, again, again, again X 20000000000


oshe's picture
852 pencils

graphics associations, again, again, again, again, again X 20000000000


Guest11's picture

come show us some of your magnificent work

ihaveacomment's picture
18 pencils

I think these look disgusting, it just looks like a rotton big mac, why is that appealing. I thought it was an anti mcdonalds ad for a while.

Julien's picture


gracey's picture
100 pencils

nice concept

Guest111's picture

concept? this is just a graphic association

johnromero's picture
114 pencils

To some people it really have sexual connotations..
But.. LOL is McDonald..

No hay tiempo to lose!

odd1's picture

clap clap clap.

Guest's picture

I just had a McCafe Mocha, worst decision ever! Tastes like crap! Will never buy again.

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