Mbellish comfort pillows: Foreplay
Puts you to sleep, instantly.
Advertising Agency: Saatchi & Saatchi, India
Creative Director: Suhas Parab
Art Director: Vihar Patkar
Copywriter: Thoppil Paul
Photographer: Hardeep Sachdev
Other additional credits: Vinayak Kurade
25 Comments
seen this as a tvc, doesnt work as print
i kind of like it.
micorazontusmanos.blogspot.com
Jonathan Betancur
rockvertising.com
twitter.com/jonybeta
Nice one.
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doesn't need a line
The idea is good, but the scene needs better direction. The lightning, angle, establishment of the scene... you know? More show.
totally.
i also think it doesn't need a line if it were better executed, but for this one i think you do, just to explain it what's going on. looks very rehearsed.
one can imagine the photographer shouting "ok. right arm down. further. more. down furthe..wait to much. back up an inch..."
Err?
bullshit!
sexy!!!!!!!!!!!!!!!!!!
the art could have been better!
your work is your identity.
http://harshikcreations.blogspot.com/
I like it, I think it works in print, I looked at it and got it before I saw the product etc. But Yeah, I could imagine it working really well on tv.
Simple idea, and yes probably done before, but who cares!
Please See this Campaign - GNC2 (sleeping pills) from McCann-Erickson- Singapore.
idea is very similar.
and art direction is very very very poor.
i just love this ad............lovely....amazing......ha ha ha ha ha good.........i think if an condom is on the bed ( wrapper is not fully opened)............then i think it would have been good....just an opinion...........well i love this ad........great job.
love anything creative.
Infected by a virus called CREATIVE | "And ya I Love Everything"
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ha ha...for sure hardworking people will buy.couples won't.
interesting ad.
Great concept.....i wont blame the execution much...Indian advertising isn't much evolved. If the they had exposed a bit more, they cudn't have published it. And in India an ad won't go without a headline. but really love teh concept.
Condom on the bed? how about the kamasutra, some lubricant and a whip as well? for god's sake man...
not only the shoot looks staged and rehearsed as mentioned, the whole concept looks staged, specifically for the intended market.. i mean i would say this started by someone saying "let's show some skin"
then why would couples buy it?
exactly. we won't buy it!
Jaggy, MICA Ahmedabad
Great Idea...... positions the product very well.
But it takes out the fun part of the bed.
Who would like to leave the game unfinished?
Anyways,liked the appeal it has.
Surely put it on my blog!!
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Amit Singh
Nah
good
Whats the use of a matresses that puts to to sleep instently. Man ! Nights are to enjoy.
nice
Concept is good, but to me it feels more like an Jeans Ad than an Ad for Pillow.
from - shrihimanshu@gmail.com
like a jeans Ad.