24 comments

justpassingby's picture
justpassingby
1368 pencils

seen this as a tvc, doesnt work as print

jonybeta's picture
jonybeta
364 pencils

i kind of like it.
micorazontusmanos.blogspot.com

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

FlyingDogs's picture
FlyingDogs
968 pencils

Nice one.

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

republique's picture
republique
82 pencils

doesn't need a line

fractalrene's picture
fractalrene
1506 pencils

The idea is good, but the scene needs better direction. The lightning, angle, establishment of the scene... you know? More show.

consolidated.db's picture
consolidated.db
545 pencils

totally.

i also think it doesn't need a line if it were better executed, but for this one i think you do, just to explain it what's going on. looks very rehearsed.

one can imagine the photographer shouting "ok. right arm down. further. more. down furthe..wait to much. back up an inch..."

Saatchi Makak's picture
Saatchi Makak
248 pencils

Err?

wildbore's picture
wildbore
749 pencils

bullshit!

siddharthmhatre's picture
siddharthmhatre
11 pencils

sexy!!!!!!!!!!!!!!!!!!

RM's picture
RM
419 pencils

I like it, I think it works in print, I looked at it and got it before I saw the product etc. But Yeah, I could imagine it working really well on tv.

Simple idea, and yes probably done before, but who cares!

I-know-all's picture
I-know-all
53 pencils

Please See this Campaign - GNC2 (sleeping pills) from McCann-Erickson- Singapore.
idea is very similar.

and art direction is very very very poor.

funky_frogii's picture
funky_frogii
2536 pencils

i just love this ad............lovely....amazing......ha ha ha ha ha good.........i think if an condom is on the bed ( wrapper is not fully opened)............then i think it would have been good....just an opinion...........well i love this ad........great job.

love anything creative.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Malala's picture
Malala
295 pencils

ha ha...for sure hardworking people will buy.couples won't.
interesting ad.

whitewhite's picture
whitewhite
253 pencils

Great concept.....i wont blame the execution much...Indian advertising isn't much evolved. If the they had exposed a bit more, they cudn't have published it. And in India an ad won't go without a headline. but really love teh concept.

FadZ's picture
FadZ
27 pencils

Condom on the bed? how about the kamasutra, some lubricant and a whip as well? for god's sake man...
not only the shoot looks staged and rehearsed as mentioned, the whole concept looks staged, specifically for the intended market.. i mean i would say this started by someone saying "let's show some skin"

priyanka_sabnis's picture
priyanka_sabnis
228 pencils

then why would couples buy it?

JAGGY's picture
JAGGY
1382 pencils

exactly. we won't buy it!

Jaggy, MICA Ahmedabad

getconnected2001's picture
getconnected2001
989 pencils

Great Idea...... positions the product very well.
But it takes out the fun part of the bed.
Who would like to leave the game unfinished?
Anyways,liked the appeal it has.
Surely put it on my blog!!

If you love indian advertising, do visit
http://indianadsblog.blogspot.com/
Amit Singh

Saatchi Makak's picture
Saatchi Makak
248 pencils

Nah

wonpro's picture
wonpro
2 pencils

good

talegaonkar 's picture
talegaonkar

Whats the use of a matresses that puts to to sleep instently. Man ! Nights are to enjoy.

Guest's picture
Guest

nice

Guest's picture
Guest

Concept is good, but to me it feels more like an Jeans Ad than an Ad for Pillow.
from - shrihimanshu@gmail.com

Guest's picture
Guest

like a jeans Ad.

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