Mazda: Swimming

Mazda2 Always on the go

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative director: Nadav Pressman
Copywriter: Tom Reuveni
Art director: Aia Bechor
VP Client Service: Idit Zuckerman
Account Supervisor: Nir Federbush
Account executive: Yogev Weiss
VP Strategic Planning: Daniel Weissman
Senior Planner: Gili Argentaro
Planner: Gilad Kremer
VP Production: Dorit Gvili
Producers: Odelia Nahmias, Gali Starkman
Photographer: Yoram Ascheim
Photoshop: Eyal Orlee

January, 2011


Agustín C.'s picture
Agustín C.
33 pencils

Good visual

noknoriano's picture
73 pencils

El anuncio no se entiende ... tampoco responde a un beneficio del automovil .... que intenta vender?

Gualcor's picture
978 pencils

Ehhh, creo que vende el Mazda2, and if you don´t get it maybe you need a translator

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

gioborde's picture
1387 pencils

Its not a matter of needing a translator. Yeah, "ON THE GO", but unless Im missing something (which could probably be), what does the visual have to do with the car itself?.


luispiter's picture
2756 pencils

the concept...???

exithigh's picture
86 pencils

Gi_bo, I also wanted to ask the same question.

Glut's picture
3937 pencils

the execution is okay, perhaps the art and the concept could be better and so the campaign will be much better

mitali prasad's picture
mitali prasad
458 pencils

i didn't get the concept..can someone explain it to me? what does swimming have to do with the mazda brand?

jack witrocks's picture
jack witrocks
5 pencils

the consumers of this kind or always goin from point x to z and then y
the visual is so fast and easy like the car
but still you can do it better

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