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Skyactiv Revolution, Volcano

Agency: 
Published/Aired: 
November 2011
Description: 

This series of posters and ads were developed to grab people’s attention and let them know that big things are happening at Mazda. A highly complex suite of engineering innovations called Skyactiv Technology are hitting the market, and we needed to find a way to create intrigue without bogging people down with complicated details.

First

Advertising Agency: The Garage, Orange County, USA
Chief Creative Officer: Harvey Marco
Creative Directors: Dino Spadavecchia, Napper Tandy
Art Director: Dino Spadavecchia
Copywriter: Napper Tandy
Illustrator: Justin Van Genderen
Photographer: Kevin Necessary
Senior Print Producer: Tracy McCarthy
Art Producer: Jessica Mirolla

Comments (5)

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Highest Rated

tr3vad4wg's picture
tr3vad4wg
Activity Score 9

The ad's detail isn't specific, it's general about the new and upcoming features that Mazda will be presenting in the near future. ♦♠

kleenex's picture
kleenex
Activity Score 44069

nice idea.

Sarah80's picture
Sarah80
Activity Score 207

???

nepotiums's picture
nepotiums
Activity Score 251

Liked the art work here.

Andrej's picture
Andrej
Activity Score 656

What the actual f*ck

tr3vad4wg's picture
tr3vad4wg
Activity Score 9

The ad's detail isn't specific, it's general about the new and upcoming features that Mazda will be presenting in the near future. ♦♠

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