Mazda: Skyactiv Revolution, Volcano

This series of posters and ads were developed to grab people’s attention and let them know that big things are happening at Mazda. A highly complex suite of engineering innovations called Skyactiv Technology are hitting the market, and we needed to find a way to create intrigue without bogging people down with complicated details.

Advertising Agency: The Garage, Orange County, USA
Chief Creative Officer: Harvey Marco
Creative Directors: Dino Spadavecchia, Napper Tandy
Art Director: Dino Spadavecchia
Copywriter: Napper Tandy
Illustrator: Justin Van Genderen
Photographer: Kevin Necessary
Senior Print Producer: Tracy McCarthy
Art Producer: Jessica Mirolla
First Published: November 2011

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5 comments

kleenex's picture
kleenex
27230 pencils

nice idea.

Sarah80's picture
Sarah80
207 pencils

???

nepotiums's picture
nepotiums
251 pencils

Liked the art work here.

Andrej's picture
Andrej
656 pencils

What the actual f*ck

tr3vad4wg's picture
tr3vad4wg
9 pencils

The ad's detail isn't specific, it's general about the new and upcoming features that Mazda will be presenting in the near future. ♦♠

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