Mazda: Skyactiv Revolution, Volcano

This series of posters and ads were developed to grab people’s attention and let them know that big things are happening at Mazda. A highly complex suite of engineering innovations called Skyactiv Technology are hitting the market, and we needed to find a way to create intrigue without bogging people down with complicated details.

Advertising Agency: The Garage, Orange County, USA
Chief Creative Officer: Harvey Marco
Creative Directors: Dino Spadavecchia, Napper Tandy
Art Director: Dino Spadavecchia
Copywriter: Napper Tandy
Illustrator: Justin Van Genderen
Photographer: Kevin Necessary
Senior Print Producer: Tracy McCarthy
Art Producer: Jessica Mirolla
First Published: November 2011

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kleenex's picture
30841 pencils

nice idea.

Sarah80's picture
207 pencils


nepotiums's picture
251 pencils

Liked the art work here.

Andrej's picture
656 pencils

What the actual f*ck

tr3vad4wg's picture
9 pencils

The ad's detail isn't specific, it's general about the new and upcoming features that Mazda will be presenting in the near future. ♦♠

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