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Skyactiv Revolution, Man & Machine

Agency: 
Published/Aired: 
November 2011
9030
Description: 

This series of posters and ads were developed to grab people’s attention and let them know that big things are happening at Mazda. A highly complex suite of engineering innovations called Skyactiv Technology are hitting the market, and we needed to find a way to create intrigue without bogging people down with complicated details.

First

Print advertisment created by The Garage, United States for Mazda, within the category: Automotive.

Advertising Agency: The Garage, Orange County, USA
Chief Creative Officer: Harvey Marco
Creative Directors: Dino Spadavecchia, Napper Tandy
Art Director: Dino Spadavecchia
Copywriter: Napper Tandy
Illustrator: Justin Van Genderen
Photographer: Kevin Necessary
Senior Print Producer: Tracy McCarthy
Art Producer: Jessica Mirolla

Comments (5)

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Highest Rated

simonds08's picture
simonds08
Activity Score 598

insert any other automotive brand

Roger Keynes's picture
Roger Keynes
Activity Score 5498

This is the only idea that's not bogged down with 'detail'.
Stacks of visual petrol-head pizazz, but little brand insight, wit or intellect.

The Jobless Writer
Will Think for Salary

simonds08's picture
simonds08
Activity Score 598

insert any other automotive brand

andylefty's picture
andylefty
Activity Score 4535

Sexy design. Content is lacking.

Lazarus's picture
Lazarus
Activity Score 1536

Napper Tandy? You can just feel the harassment.

sirvan's picture
sirvan
Activity Score 29860

These are pretty weak.

+++

"I love some things, and don't love some other things."

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