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Skyactiv Revolution, Man & Machine

Agency: 
Published/Aired: 
November 2011
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Description: 

This series of posters and ads were developed to grab people’s attention and let them know that big things are happening at Mazda. A highly complex suite of engineering innovations called Skyactiv Technology are hitting the market, and we needed to find a way to create intrigue without bogging people down with complicated details.

First

Advertising Agency: The Garage, Orange County, USA
Chief Creative Officer: Harvey Marco
Creative Directors: Dino Spadavecchia, Napper Tandy
Art Director: Dino Spadavecchia
Copywriter: Napper Tandy
Illustrator: Justin Van Genderen
Photographer: Kevin Necessary
Senior Print Producer: Tracy McCarthy
Art Producer: Jessica Mirolla

Comments (5)

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Highest Rated

sirvan's picture
sirvan
29860 Activity Scores

These are pretty weak.

+++

"I love some things, and don't love some other things."

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