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Mazda: Skyactiv Revolution, Man & Machine

Mazda: Skyactiv Revolution, Man & Machine
Your rating: None Average: 4.4 (27 votes)

This series of posters and ads were developed to grab people’s attention and let them know that big things are happening at Mazda. A highly complex suite of engineering innovations called Skyactiv Technology are hitting the market, and we needed to find a way to create intrigue without bogging people down with complicated details.

Advertising Agency: The Garage, Orange County, USA
Chief Creative Officer: Harvey Marco
Creative Directors: Dino Spadavecchia, Napper Tandy
Art Director: Dino Spadavecchia
Copywriter: Napper Tandy
Illustrator: Justin Van Genderen
Photographer: Kevin Necessary
Senior Print Producer: Tracy McCarthy
Art Producer: Jessica Mirolla
First Published: November 2011

5 Comments

Roger Keynes's picture 4088 pencils
Roger Keynes | Sat, 2011-12-03 20:45
5

This is the only idea that's not bogged down with 'detail'.
Stacks of visual petrol-head pizazz, but little brand insight, wit or intellect.

Will Think for Salary

simonds08's picture 626 pencils
simonds08 | Sat, 2011-12-03 21:10

insert any other automotive brand

andylefty's picture 3136 pencils
andylefty | Sun, 2011-12-04 08:00

Sexy design. Content is lacking.

Lazarus's picture 1304 pencils
Lazarus | Mon, 2011-12-05 02:26

Napper Tandy? You can just feel the harassment.

sirvan's picture 30000 pencils
sirvan | Mon, 2011-12-05 10:32

These are pretty weak.

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