Mazda: Skyactiv Revolution, Man & Machine

This series of posters and ads were developed to grab people’s attention and let them know that big things are happening at Mazda. A highly complex suite of engineering innovations called Skyactiv Technology are hitting the market, and we needed to find a way to create intrigue without bogging people down with complicated details.


Advertising Agency: The Garage, Orange County, USA
Chief Creative Officer: Harvey Marco
Creative Directors: Dino Spadavecchia, Napper Tandy
Art Director: Dino Spadavecchia
Copywriter: Napper Tandy
Illustrator: Justin Van Genderen
Photographer: Kevin Necessary
Senior Print Producer: Tracy McCarthy
Art Producer: Jessica Mirolla

November 2011


Roger Keynes's picture
Roger Keynes
5498 pencils

This is the only idea that's not bogged down with 'detail'.
Stacks of visual petrol-head pizazz, but little brand insight, wit or intellect.

The Jobless Writer
Will Think for Salary

simonds08's picture
598 pencils

insert any other automotive brand

andylefty's picture
4535 pencils

Sexy design. Content is lacking.

Lazarus's picture
1536 pencils

Napper Tandy? You can just feel the harassment.

sirvan's picture
29860 pencils

These are pretty weak.


"I love some things, and don't love some other things."

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