Mazda: San Diego
New Mazda RX-8. 231 hp.
This is one good idea. And just one ad. Not a campaign. I'm so happy to see that JWT Paris managed to fight off the big and scary cookie cutter monster and didn't do an LA and Monaco version of this ad with different dudes standing on the side of the road.
Agency: JWT, Paris, France
Creative Director: Pascal Manry, Andrea Stillacci
Copywriter: Vincent Pedrocchi
Art Director: Xavier Beauregard
Photographer: Vincent Dixon