Mazda: Pregnant

When you have to run, drive a Mazda RX-8.

Advertising Agency: JWT Brussels, Belgium
Creative Directors: Sabine Botta, Christopher Gelder
Art Director / Illustrator: Sebastien Verliefde
Copywriter: Jurgen Verbiest
Published: April 2008

1 comment

RM's picture
419 pencils

Why would anyone ever buy the 192hp version! A fast car should be just that - a fast car.
I hate it when car manufacturers make soft cock versions of their hottest model. That says to me that they're not really that serious!

Anyhow yeah I don't mind the ads. The wankers who think it's just the art director and writer failing to come up with an idea are missing the point. I think it's a great campaign, it's got longevity which is what all clients want for their ad spend, it's unique in the world of car ads as no one else is doing anything like it so to me that makes Mazda memorable.

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