Mazda: Picasso exhibition
Be prepared to see things differently after visiting the Picasso exhibition at the NGV, June 30 to October 8. Mazda
CD: Stephen Fisher
CW: Malcolm McDonough
AD: Chris Bilby
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18 Comments
kool!
murthy
sexy editing. nice, excelent job....
couldve been better
umm okay how ..?
Could've been an ad for cornering ability.
If only you thought of it ????
great idea!
one thing: art should work more efficiently on this
cool, arrresting visual. needs to be pushed a little further to truly nail the Picasso vibe. or maybe the connection needs to be made in a headline. why are so many ads these days dependent on the image conveying the entire message? feels a bit "oh, we're so clever we don't need copy."
I really am just a bit tired of seeing Automobiles tied to great works of art or great artist's.
BMW and Mercedes both have done the comparison as of late. I realize this isn’t quite the same, but close enough.
sharp editing, and the copy is ok
i like the the idea and art direction however i think the copy could have been better
art direction sucks
Great idea and art direction, maybe copy could be better.
Sure i'll post it on my blog!
nice idea but craft could be better
I think the copy gets the job done nicely. The visual makes you stop, and the copy tells you what it's about and how the concept ties to the visual.
Would it be fair to say that the car is Abstract.
Picasso painted Abstract. Thus the connection. No copy required.
Thats true I don't think the copy needed..........but still great idea!...
Why on gods tarmacadam roads would this advert make me rush out to buy a mazda? it wouldn't. You're welcome.