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Mazda: Picasso exhibition

Mazda: Picasso exhibition
Your rating: None Average: 7 (8 votes)

Be prepared to see things differently after visiting the Picasso exhibition at the NGV, June 30 to October 8. Mazda

CD: Stephen Fisher
CW: Malcolm McDonough
AD: Chris Bilby
Via: Best ads on TV

Comments

murthy's picture 235 pencils

kool!

murthy

Guest's picture

sexy editing. nice, excelent job....

Guest's picture

couldve been better

Guest's picture

umm okay how ..?

Guest's picture

Could've been an ad for cornering ability.

Guest's picture

If only you thought of it ????

memartin's picture 18 pencils

great idea!

one thing: art should work more efficiently on this

writergeekdez's picture 287 pencils

cool, arrresting visual. needs to be pushed a little further to truly nail the Picasso vibe. or maybe the connection needs to be made in a headline. why are so many ads these days dependent on the image conveying the entire message? feels a bit "oh, we're so clever we don't need copy."

Guest's picture

I really am just a bit tired of seeing Automobiles tied to great works of art or great artist's.
BMW and Mercedes both have done the comparison as of late. I realize this isn’t quite the same, but close enough.

lukman's picture

sharp editing, and the copy is ok

guest's picture

i like the the idea and art direction however i think the copy could have been better

Guest's picture

art direction sucks

ELMANCO's picture

Great idea and art direction, maybe copy could be better.
Sure i'll post it on my blog!

Guest's picture

nice idea but craft could be better

Hisham's picture

I think the copy gets the job done nicely. The visual makes you stop, and the copy tells you what it's about and how the concept ties to the visual.

Panadine's picture

Would it be fair to say that the car is Abstract.
Picasso painted Abstract. Thus the connection. No copy required.

Tarek's picture 35 pencils

Thats true I don't think the copy needed..........but still great idea!...

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