Mazda: New Direction

Advertising Agency: the Smarts, Sofia, Bulgaria
Creative Directors: Martin Markov, Radoslav Bimbalov
Art Director / Illustrator: Martin Markov
Copywriters: Borislav Kandov, Martin Markov

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luispiter's picture
2756 pencils


certaintly's picture
4056 pencils

this is the only one of the 3 that i like.

the idea has been done before, but much better
it was an ad where you saw outside the side window of a car, and what you saw was the road ahead.
(instead of seeing the road from the front window, you saw it from the side window, as if saying the car was going off road... into a new direction)

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I've no idea what they're trying to say.

feysal's picture
2355 pencils

forced but i like the layout

groovy baby!

jackblack's picture
2262 pencils

Seriously? Why is this even here? Oh, I forgot. It's adsoftheworld.

kleenex's picture
29972 pencils

Horrible ad.

domore's picture
41 pencils

I feel bad looking at that. Really.

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