Mazda MX-5: Snails

Everything else seems slower.

Advertising Agency: PerceptGulf FZ, Dubai, UAE
Creative Director: Prashant Sankhe
Art Directors: Prashant Sankhe, Pramod Surwase, Prashant Yeware
Copywriter: Wayne Fernandes
Illustrator: Ratheesh Radhakrishnan
Photographer: Prakash Brags
Other additional credits: Carlton D'Cruz, Saurabh Ail, Shiboo S
Published: March 2009

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26 comments

TRICKY's picture
TRICKY
3930 pencils

if everything else seems slower than you are moving R-E-A-L-L-Y-S-L-O-W no?

the cast seem to be only Indian is the car only for indians in this part of the world?
and why is the background hazy as if it was dreamy ?

"just commenting to gather points i love free drinks"

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

Ok can someone please explain why and how can a human being working in the Ad business approve or do such a thing.
It is not only poorly art directed but it is also awfully wrong.
The worst part is that it makes you think that there is something interesting and suddenly you feel so bad for thinking that way.

Guest's picture
Guest

Humans ARE slower than cars!!! They don't seem to be slower.

Misstree's picture
Misstree
425 pencils

Obviously the world seems slower coz you are in the damn car and everybody else is walking!! sheesh...since when did cars race with pedestrians??!!?

If the 'snails' were in other cars, i would still say o.k. (if i'm in a generous mood, that is). But while they are walking?? C'mon!!

.............................

Not all who wander are lost.

Guest's picture
Guest

sorry to say that but this is one of the worst and the most stupid ads i have ever seen!!!

any stupid car is faster than the pedestrians!!!!!

theanc's picture
theanc
2778 pencils

This is horrible. The edge of literality.
What's next? People with turtle shells?

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

short shorts's picture
short shorts
109 pencils

Classic example of an agency running with their first idea.

--
http://shortshorts.tumblr.com/

Guest's picture
Guest

Last time I checked a person is slower (in speed) than a car.

control C's picture
control C
108 pencils

exactamente ese era el aviso que buscaba para cagar a esta copia...

Guest's picture
Guest

omd

Dungy's picture
Dungy
15 pencils

Sorry guys or girls but this ad is pretty sad. No payoff just an extremely straight literal ad, we are suppose to be lateral thinkers, leave the literalness up to the suits

Guest's picture
Guest

Jesus Christ. I would have never believed that i will agree with the rest of the people here, but this idea is retarded. Do you guys get paid? Because i know a homeless guy who can do better. Shame on you.

Guest's picture
Guest

i thought every car makes people look slow as snails ....

Guest's picture
Guest

done
vw golf

Madibaman's picture
Madibaman
101 pencils

I can't even rate this... Guys, honestly, there's no relevance, no insight, no thought, no originality. To top it off, it's poorly executed. Everyone here's right - people ARE already slower than cars so you're merely stating the obvious in a very very bad way. I usually try to give constructive criticism but the best I can say is that this idea should've NEVER been approved by your CD (shame on you) nor client in the first place.

Guest's picture
Guest

Is this ad trying to say that people are slower than cars? Wow I have never looked at it that way,

Blair Semenoff's picture
Blair Semenoff
651 pencils

Very, very lame!!

Guest's picture
Guest

yeah,i agree it's a very silly ad, can't believe it was approved by the copywriter

hari.'s picture
hari.
375 pencils

horrible

maashookshee's picture
maashookshee
414 pencils

no good at all

louie_wang's picture
louie_wang
160 pencils

well done!

Guest's picture
Guest
Guest's picture
Guest

Something I don't understand about you guys.
Most of you find VW ad, of which the concept is quite similar to this, a good one.
Why this is not? Because it compares people to cars? Is that it?
Please stop exaggerating.

Guest's picture
Guest

Ivan, have you got old people to scrutinize main pg ads?!!

ivan's picture
ivan

I don't know what you mean. It's just me.

Why don't you register so I can connect your comments to a person?

Ivan Raszl, admin of AotW

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