Mazda: Fat

When you have to run, drive a Mazda RX-8.

Advertising Agency: JWT Brussels, Belgium
Creative Directors: Sabine Botta, Christopher Gelder
Art Director / Illustrator: Sebastien Verliefde
Copywriter: Jurgen Verbiest

April 2008


dcgroppo's picture
239 pencils

I really don't know if i like these, but i don't think they're crap neither.

phoamcor's picture
1284 pencils

Cliches wrapped in delicious stale unfunny with a side of hackneyed

republique's picture
83 pencils

love them!

adniel's picture
31 pencils

totally agree dcgroppo.
the thing i don´t like about ad´s that has a great story (When you have to run, drive a Mazda RX-8) for a film, and they don´t know how to make it to a single print.
for a film i would like it - i think. but as a single print - hmm i don´t know...

and i think the illustrations is little bit to alike the comedy central-ones

B2B's picture
104 pencils

They get worse as you go along. Usually I pity the foreigners who use improper English, but these are pretty bad, no matter the language.

esteb's picture
673 pencils

Good idea, bad situations.

franksandres's picture
172 pencils

The point is.
This is a coward´s car.

Cooky1257's picture
16 pencils

Seriously poor work.
Been done much better many many times over-"Time for a sharp exit" for Harp lager 20 years ago.
And yes it looks like a car for cowards.

Der Senator's picture
Der Senator

More of the finest fake advertising from our friends at JWT. And has anyone ever wondered why they are all produced in English for the Belgian market? Things that make you go hmmmmmmmmm.

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