Mazda BT-50: Bay

Advertising Agency: Dittborn&Unzueta, Santiago, Chile
Creative Director: Matias Irarrazabal
Art Director: Alvaro Zamudio
Copywriters: Roberto Muñoz, Cristián Barria
Illustrator: Ricardo Salamanca

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25 comments

JORDI's picture
JORDI
96 pencils

Forced.

Guest's picture
Guest

very bad!

john doe's picture
john doe
1571 pencils

this is from Ricardo Salamanca???
what happened to him?

bad. sorry!

Guest's picture
Guest

i like a lot.

Sever's picture
Sever
41 pencils

salamanca, se te fue la sutileza y los detalles, que onda master?.

Guest's picture
Guest

esto lo debe haber hecho un alumno en practica de salamanca.... en ningun caso esto viene de la mano directa de salamanca. pero si le hecho la culpa por falta de control de calidad.

Sever's picture
Sever
41 pencils

si y cualquier director de arte BUENO lo notaria, es raro como DITTBORN dejó pasar esto en los revisores.
el trabajo no es de salamanca y se nota, es como comprar una polera falsa, pq ademas me imagino que cobró lo que cobra.
en fin, me extraña de salamanca, siendo un tipo obsesivo por la buena grafica, las proporsiones y la perspectiva.

Guest's picture
Guest

sorry pero NO es raro para Ditborn... creeme.

Sever's picture
Sever
41 pencils

idea is not bad, but hey, just search ricardo salamanca, this is amateur stuff compared with other stuff from him.
plus one of these have the same background, how profesional is that?

Guest's picture
Guest

maybe he made the illustrations, but not the composition??

damnAD's picture
damnAD
44 pencils

Idea is ok but the execution can be much better...
Don't need to use the land and buildings, the bay is enough for the whole thing.

Guest's picture
Guest
Guest's picture
Guest

I actually loved the concepts....

cuteangel's picture
cuteangel
39 pencils

Idea is good but the execution is not up to the mark...

Guest's picture
Guest

el stupido.

Guest's picture
Guest

Cool concept but the post work is abysmal! I think it's time for the "illustrator" to look for a new job.

Guest's picture
Guest

trash, fakie and DONE!!

Guest's picture
Guest

que espanto!

Guest's picture
Guest

NO Y SOLO NO!!!

Guest's picture
Guest

lol ridiculous overclaim...
but i can almost ignore that, bcos they look interesting

like most of the work here, really

cuteangel's picture
cuteangel
39 pencils

i just said what i felt... even i like the concept... though i did not like photoshop work that much.... and its just my opinion.. thats all

Guest's picture
Guest

EL CONCEPTO ME PARECE BUEMO , SIN EMBARGO FALTA PULIR EL ARTE FINAL

Guest's picture
Guest

Y'all dont know shit... lets see you do better than that, that is GREAT work

Sever's picture
Sever
41 pencils

what u sayin is stupid, mostly of us dont charge others for ilustrating.
mather of fact, retouching or illustrating, is for us the normal people to see, or to show off magic things that can be done in advertising world using nowadays technologies.

im not sayin is the ugliest thing ever, trust me, everyday i see ugly ads on my television or streets.
but considering this is done by a man who is definitely cappable of more, (search salamanca) is really bad, look those perspectives, look that depth of field treatment, look the frame layout, is not good at all, it looks like a rough.

It doesnt LOOK REAL, and that the most important shit of retouching in adv specially in this kind of ideas, it got to look REAL so the people can believe it.

I, as an art director would try to squeeze this man to produce the best art direction ever of my idea.

thats all.

Abhisek Roy's picture
Abhisek Roy
16 pencils

Very literal idea...you got be smarter in using the idea.

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