Mazda 6: The Gift, 3

Mazda 6. The road is the best gift you can give it.

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Nadav Pressman
Creative director: Eran Nir
Copywriter: Yiftach Sarig
Art director: Yuval Zukerman
VP Client Service: Idit Zuckerman
Account Supervisor: Yogev Weiss
Account executive: Ziv Mishaan
VP Strategic Planning: Gili Sasson
Planner: Gilad Kremer
Photoshop: Yaniv


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I like it, cleverly found visual after all these car ads - despite the copy being a bit off, but maybe lost in translation.

Akiff's picture
88 pencils

I don't think that a ribbon is a gift. If they wanted to say that "the road is the best gift", they should have wrapped a regular ribbon around a piece of road.

thedesignaddict's picture
5411 pencils

Totally disagree.

Akiff's picture
88 pencils

Ok... Explain why.

Troll's picture
648 pencils

I also totally disagree.
The idea is charming and easy to understand. Wrapping a ribbon around the road would look pretty cheap and a little lame.
Well, that's just my opinion.

Butterflea's picture
40 pencils

I agree with both. My point is that the message ain't strictly right - a ribbon is no gift - yet it is easily understood - moreover the slight confusion may potentially suggest that the world is the gift while the road is the ribbon. -ok now I'm gone too far...

lessismore's picture
251 pencils

i agree with you, but this visual is enough understandable for people, and prettier than a piece of road wrapped with ribbon

morse's picture
16797 pencils

Clever idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

aftermathz's picture
26 pencils

cool :D

tirthomitro's picture
2762 pencils

this is seriously good stuff

they showed me a picture & i laughed
dignity has never been photographed

iambusy's picture
2219 pencils

nice one... people have done so many things with roads....totally different..


krautland's picture
3216 pencils

cutesy. but nobody will remember this.

jujocd's picture
759 pencils

i think the best gift is pumping

dean viii's picture
dean viii
1674 pencils

Nice visual solution. And yes I got it. People are overthinking. But the line needs work.

kleenex's picture
37493 pencils

nice visual.

artyduran's picture
1489 pencils

Very clever. Although, it doesn't need the line of copy.

Billoughsby's picture
5124 pencils

Clever idea. Splendidly achieved work.

(Going back a few comments, does anyone realize exactly how bone-brained an ad with a chunk of road wrapped in a ribbon would be deemed by 99% of the users of this site? Sometimes, pressed to say something, anything, we try too hard to find fault, descending at times to the sort of literal-mindedness we claim to despise in a client.)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Akiff's picture
88 pencils

I was just saying that it wasn't coherent to say that the road is a gift and to show the road as a ribbon.
My exemple with the piece of road was just there to show what was coherent. I didn't said that it was a good ad or something, it was there in order to illustrate my point.

love neck's picture
love neck
50 pencils

this is good

tiktak's picture
108 pencils


F.OFF's picture
38 pencils

No need to rationalize this to death, good work.

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