Mazda2: Rock climbing

Mazda2 Always on the go

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative director: Nadav Pressman
Copywriter: Tom Reuveni
Art director: Aia Bechor
VP Client Service: Idit Zuckerman
Account Supervisor: Nir Federbush
Account executive: Yogev Weiss
VP Strategic Planning: Daniel Weissman
Senior Planner: Gili Argentaro
Planner: Gilad Kremer
VP Production: Dorit Gvili
Producers: Odelia Nahmias, Gali Starkman
Photographer: Yoram Ascheim
Photoshop: Eyal Orlee

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4 comments

luispiter's picture
luispiter
2756 pencils

its not new...

kleenex's picture
kleenex
26203 pencils

interesting concept even if it is not new.

mdb1974's picture
mdb1974
411 pencils

I'm sure this idea sounded more evocative and sophisticated in the brainstorm.

Colburnd's picture
Colburnd
11 pencils

It might have been cool as a graphical representation, maybe illustration

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