Mayur Ply: Jet ski
Advertising Agency: Ogilvy & Mather, Kolkata, India
Executive Creative Director: Sumanto Chattopadhyay
Creative Directors: Sukhendu Mukherjee, Koustuv Chatterjee
Art Directors: Altaf Hossain, Partha Chowdhury
Photographers: Suman Mukherjee, Sanjib Ghosh


11 comments
Why jet-ski? What's the connection to the product?
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I fail to see the connection on all of them as well. I really don't get it. Please someone explain!
I think they want to indicate smoothness of plywood..
I like the jet ski take on wood but I don't get this.
The plywood advertised is intended for marine use. I think the concept is fantastic.
Thanks for the explanation.
I like it but definitely not wow.
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Copy is needed here... I'd think 'waterproof ply'..
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it's all in the head!!!
what is this?
nice!
What a great sensitivity in comparing the wood's textue + water, intelligent idea!