Mayo Draft FCB: Material
Fusion of planes, dissolution of poles; without differentiation all is one at the same time; the conscious is unconscious and unconscious is conscious; everything flows, is alive, is dynamic, mutates; the brain expands, the reality combined with fantasy is a possibility without limits, and therefore, infinite... gives life to an idea. MAYO DRAFT FCB, lots of material to create.
Advertising Agency: MAYO DRAFT FCB, Quito, Ecuador
Creative Director / Copywriter: Carlos Serrano
Art Directors: Alejandro Muñoz, Roger Ycaza
Other additional credits: Andrés Santos, Felipe Arcos, Sebastián Barrera
Illustration: Roger Ycaza
Published: February 2009