Mayo Draft FCB: Material

Fusion of planes, dissolution of poles; without differentiation all is one at the same time; the conscious is unconscious and unconscious is conscious; everything flows, is alive, is dynamic, mutates; the brain expands, the reality combined with fantasy is a possibility without limits, and therefore, infinite... gives life to an idea. MAYO DRAFT FCB, lots of material to create.

Advertising Agency: MAYO DRAFT FCB, Quito, Ecuador
Creative Director / Copywriter: Carlos Serrano
Art Directors: Alejandro Muñoz, Roger Ycaza
Other additional credits: Andrés Santos, Felipe Arcos, Sebastián Barrera
Illustration: Roger Ycaza
Published: February 2009

18 comments

Guest's picture
Guest

Impressive, makes you look at every detail.
How do they do such illustrations? Has this been done by hand and then edited in Photoshop?

Guest's picture
Guest

del putas!!

floydeepurple's picture
floydeepurple
349 pencils

i think a lot is lost in translation...
but the illustrations are quite cool...very Vodafonish...

Guest's picture
Guest

I think illustrator rather than photoshop. but Its quite cool

PUBLICITARESCU's picture
PUBLICITARESCU
59 pencils

VERY NICE ILLUSTRATION!

Guest's picture
Guest

excellent,

does make you look at every single detail..nice illustration

Guest's picture
Guest

"Great" Roger ;)

NatalieM's picture
NatalieM
1687 pencils

An interesting self promo piece with awesome illustration. Way to be "heady."

sparky's picture
sparky
454 pencils

i like the bear

Guest's picture
Guest

VERY COOL BRO!!!!

diego lara

helldog's picture
helldog
56 pencils

el copy no me agrada mucho, pero la ilustración esta genial.

Guest's picture
Guest

Bien pana.
SebasEgas

dnic garcia's picture
dnic garcia
22 pencils

Cool!

Buen trabajo...

vikram8857b's picture
vikram8857b
94 pencils

Cool

Vikram

Guest's picture
Guest

el copy... lo peor.

Guest's picture
Guest

el copy le caga a la ilustración...

schizopunk's picture
schizopunk
16 pencils

Very neat work. Nice color combination.

Guest's picture
Guest

buenaaa

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