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Mayo

Published/Aired: 
June 2007
Description: 

Mayonnaise doesn't stand a chance
Tide 2x ultra

Advertising Agency: Saatchi & Saatchi, New York, USA
Chief Creative Officer: Tony Granger
Executive Creative Directors: Jan Jacobs, Leo Premutico
Creative Director: Audrey Huffenreuter
Art Director: Mark Voehringer
Copywriter: Jake Benjamin
Digital Artist: Aaron Padin
Art Buyer: Alli Taylor
Illustrator: Simon Danaher

Comments (13)

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Highest Rated

antigo's picture
antigo
Activity Score 30

This is an AWESOME AD!

What brillant art direction! What amazing and non-obvious concept!

You deserved that Grand Prix! Congratulations!

Kay's picture
Kay
Activity Score 161

Powerful visual! Great ideas! Really attract me! Well Done!

mrtalented's picture
mrtalented
Activity Score 2171

i don't think knight is relevant to detergent. and cleaning moyonnaise is not that hard comparing to red wine, ketchup, blood, mud or grease stains. why not make it commando team and terrorists for blood stains?

mowitsch's picture
mowitsch
Activity Score 84

because it sucks.

i like it how it is, cause at first glace it's a mayonaise stain, at second you can spot the knights and this gives you a feeling, about the chances for a stain . you don't need the logical connection between the figures and the stain, it would be forced then.

great campaign, i like!

addyhoch10's picture
addyhoch10
Activity Score 2592

the major ingredient is oil so i think mayonnaise stains are quite hard. don't like the terrorists' blood stains thing...

dr_hasan's picture
dr_hasan
Activity Score 18

really it's great

Chris's picture
Chris
Activity Score 1985

thid is wicked, cool.

kalpesh78's picture
kalpesh78
Activity Score 2578

ideas....30 minutes nahi toh free.

TopJeff's picture
TopJeff
Activity Score 479

Great concept for the whole campaign!

Jeff

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A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

Thats great!

It's like the end of Return of the King where the good guys are surrounded.

Great.

-----------------------------
It's only an ad.

tiny_wordz's picture
tiny_wordz
Activity Score 325

THIS IS SPARTA!!!! LONG LIVE MAYO!!!

Vetinari's picture
Vetinari
Activity Score 110

you whore.
i was just going to post "TONIGHT THEY DINE IN HELL"
which is relevant on a whole new level because it's a food/condiment.

and you got there first ):

antigo's picture
antigo
Activity Score 30

This is an AWESOME AD!

What brillant art direction! What amazing and non-obvious concept!

You deserved that Grand Prix! Congratulations!

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