Maybelline New York: Definition
Advertising Agency: McCann Erickson, Düsseldorf, Germany
Art Director: Simon Hattrup
Copywriter: Matthias Hardt
Advertising Agency: McCann Erickson, Düsseldorf, Germany
Art Director: Simon Hattrup
Copywriter: Matthias Hardt
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15 Comments
Ah. Clever. I nprmally hate definition related concepts, but here it actually works well. Nice.
We're going to need more lube.
This happens when you've no Creative Director!
why? Would he have chosen a different text color then?
what? aint that the normal definition for 'lash'? so they took the definition, slammed the product on it and say 'perfectly defined'?
this is weak!
a perfect definition is a correct definition, not per se a invented complicated linguistic intelligent set of words... so this sure makes sense.
Gut gemacht Jungs!
its still bad.... common... there is no AD at all. I get it, but there is a HUGE difference between smart and clever.
Smart, adj, Characterized by sharp quick thought; bright.
Clever, adj, Mentally quick and original; bright.
Is it clever or smart? I think it's just avarage. Of course talking about client/industry this one is interesting. But as for this site it's just 4/10.
mccann düsseldorf, one of the short, thick agencies growing as a fringe on the edge of germany.
Thats clever!!!
bushdlv
lack of an Art director???
simply Smile
Great use of copy. Rarely seen in this category
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I think; therefore I am
i think guys in their first month of adv do stuff like this. so congrats novices!
i think this works ok, dont care what anybody else thinks...
I loved the idea but did get why it is written small and in the middle like this. I think it could be designed better.