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15 comments

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Ah. Clever. I nprmally hate definition related concepts, but here it actually works well. Nice.

We're going to need more lube.

Eightball's picture
Eightball
200 pencils

This happens when you've no Creative Director!

capywriter's picture
capywriter
5511 pencils

why? Would he have chosen a different text color then?

Wordnerd's picture
Wordnerd
6662 pencils

what? aint that the normal definition for 'lash'? so they took the definition, slammed the product on it and say 'perfectly defined'?
this is weak!

capywriter's picture
capywriter
5511 pencils

a perfect definition is a correct definition, not per se a invented complicated linguistic intelligent set of words... so this sure makes sense.

kgeiger's picture
kgeiger
7012 pencils

Gut gemacht Jungs!

Crisp One's picture
Crisp One
2007 pencils

its still bad.... common... there is no AD at all. I get it, but there is a HUGE difference between smart and clever.

matks's picture
matks
475 pencils

Smart, adj, Characterized by sharp quick thought; bright.

Clever, adj, Mentally quick and original; bright.

Is it clever or smart? I think it's just avarage. Of course talking about client/industry this one is interesting. But as for this site it's just 4/10.

Senhora Kolossa's picture
Senhora Kolossa
489 pencils

mccann düsseldorf, one of the short, thick agencies growing as a fringe on the edge of germany.

bushdlv's picture
bushdlv
59 pencils

Thats clever!!!

brittocj's picture
brittocj
16 pencils

lack of an Art director???

CurryJ's picture
CurryJ
955 pencils

Great use of copy. Rarely seen in this category

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I think; therefore I am

kikkercurry's picture
kikkercurry
24 pencils

i think guys in their first month of adv do stuff like this. so congrats novices!

zmekyus's picture
zmekyus
120 pencils

i think this works ok, dont care what anybody else thinks...

aSma's picture
aSma
91 pencils

I loved the idea but did get why it is written small and in the middle like this. I think it could be designed better.

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