Ads of the World

Ads of the World™ an All Creative World site

Maybelline New York: Definition

Maybelline New York: Definition
Your rating: None Average: 7.9 (57 votes)

Advertising Agency: McCann Erickson, Düsseldorf, Germany
Art Director: Simon Hattrup
Copywriter: Matthias Hardt

15 Comments

BOOBJOB LOOBCANNON's picture 1866 pencils
BOOBJOB LOOBCANNON | Mon, 2009-03-09 12:11

Ah. Clever. I nprmally hate definition related concepts, but here it actually works well. Nice.

We're going to need more lube.

Eightball's picture 200 pencils
Eightball | Mon, 2009-03-09 12:14

This happens when you've no Creative Director!

capywriter's picture 5526 pencils
capywriter | Mon, 2009-03-09 12:21

why? Would he have chosen a different text color then?

Wordnerd's picture 6617 pencils
Wordnerd | Mon, 2009-03-09 12:25

what? aint that the normal definition for 'lash'? so they took the definition, slammed the product on it and say 'perfectly defined'?
this is weak!

capywriter's picture 5526 pencils
capywriter | Mon, 2009-03-09 12:55

a perfect definition is a correct definition, not per se a invented complicated linguistic intelligent set of words... so this sure makes sense.

kgeiger's picture 6642 pencils
kgeiger | Mon, 2009-03-09 13:24

Gut gemacht Jungs!

Crisp One's picture 2031 pencils
Crisp One | Mon, 2009-03-09 14:44

its still bad.... common... there is no AD at all. I get it, but there is a HUGE difference between smart and clever.

matks's picture 476 pencils
matks | Tue, 2009-03-10 04:21

Smart, adj, Characterized by sharp quick thought; bright.

Clever, adj, Mentally quick and original; bright.

Is it clever or smart? I think it's just avarage. Of course talking about client/industry this one is interesting. But as for this site it's just 4/10.

Senhora Kolossa's picture 493 pencils
Senhora Kolossa | Mon, 2009-03-09 18:04

mccann düsseldorf, one of the short, thick agencies growing as a fringe on the edge of germany.

bushdlv's picture 59 pencils
bushdlv | Tue, 2009-03-10 00:09

Thats clever!!!

bushdlv

brittocj's picture 16 pencils
brittocj | Tue, 2009-03-10 01:27

lack of an Art director???

simply Smile

CurryJ's picture 959 pencils
CurryJ | Tue, 2009-03-10 02:57

Great use of copy. Rarely seen in this category

================================================
I think; therefore I am

kikkercurry's picture 22 pencils
kikkercurry | Tue, 2009-03-10 05:00

i think guys in their first month of adv do stuff like this. so congrats novices!

zmekyus's picture 120 pencils
zmekyus | Tue, 2009-03-10 10:18

i think this works ok, dont care what anybody else thinks...

aSma's picture 91 pencils
aSma | Tue, 2009-03-10 14:33

I loved the idea but did get why it is written small and in the middle like this. I think it could be designed better.

Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more

Do you need a great new logo?

If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.