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Maxxx Energy: Weightlifter
Advertising Agency: Jotabequ Grey, San José, Costa Rica
Chief Creative Director: Alberto Quirós
Art Director: Armando Vega
Copywriter: Fabián Salas
Photographer: Paúl Aragón
Other additional credits: Elke Madrigal, Ronny Sibaja
Published: September 2007
Comments
Love the simplicity, but I don't get it. Is it some kind of math thing?
yes, it is.
it's a tad too complicated. I got it instantly, but I'm not too sure about the general public's ability to read mathematical symbols in pictures.
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you know, what is meant, but its actually wrong and, in my personal opinion, it looks like crap. sorry.
Why is it wrong? cause you dont understand it? it's a brilliant idea with a very smart execution. Good work.
The idea 2/3 (althought this kind of drink doesnt make you stronger or faster or powerful... it just keeps you going).
I think the idea is that it doubles your energy, so you will feel stronger, faster or powerful, that how I see it.
Brilliant. Love it. Well done. And no copy. Cool.
Made by McCann-Erickson Brasil in 2006.
http://photos1.blogger.com/blogger/3926/2234/1600/11269.jpg
http://photos1.blogger.com/blogger/3926/2234/1600/11268.jpg
http://photos1.blogger.com/blogger/3926/2234/1600/11267.jpg
http://photos1.blogger.com/blogger/3926/2234/1600/11266.jpg
Brilliant
again great metphor
|dizligzig drunk... the heights|
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